Flonase turns your seasonal allergies into epic disaster movies

VFX-heavy spots for the allergy medicine brand transforms flowers and grass into monsters

Published On
May 10, 2021

Editor's Pick

It's that time of year again when those with seasonal allergies find themselves terrorized by pollen. A new campaign for allergy remedy Flonase channels that feeling by turning flowers and grass into supersized monsters in the style of a blockbuster disaster movie.

 
 

Two spots, created via FCB New York, see New Yorkers terrorized in the city streets by a gigantic triffid-like flower with teeth or a huge furry monster made of grass pollen as they picnic in the park, backed by suitably over-the-top music. Only those who are taking Flonase can relax, as they are protected from seasonal allergies.

Director Misko Iho of Rattling Stick teamed with The Embassy, a Vancouver-based post house, on VFX for the spots. You can see more about how it was done in the behind-the-scenes film below. 

 
 
 

Credits

Date
May 10, 2021
Client :
Flonase
Agency :
FCB-New York
Creative Director :
Tyronne Schaffer
Creative Director :
Kevin Goff
Production Company :
Rattling Stick
Executive Producer :
Joe Biggins
Executive Producer :
Jeff Shupe
Head of Production :
Richard McIntosh
Line Producer :
Daniel Dubiecki
Service Production :
Farm Films
Farm Film EP :
Pete Sherlock
Farm Film Line Producer :
Kelso Drum
Farm Film Production Manager :
Darryl Hammer
1st AD :
Bob Wilkins
Cinematographer :
Kjell Lagerroos
Focus Puller :
Sean Rau
Visual Effects :
Embassy VFX
VFX Producer :
Danielle Kinsey
Concept Artist :
Christina Cornett
Storyboards :
Mark Risk
Editor :
Randy Baublis
Colorist :
Henri Pulla
Music :
Juri Seppa
Sound Design :
Tuomas Seppänen

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Project Type