Flonase turns your seasonal allergies into epic disaster movies
VFX-heavy spots for the allergy medicine brand transforms flowers and grass into monsters
May 10, 2021
It's that time of year again when those with seasonal allergies find themselves terrorized by pollen. A new campaign for allergy remedy Flonase channels that feeling by turning flowers and grass into supersized monsters in the style of a blockbuster disaster movie.
Two spots, created via FCB New York, see New Yorkers terrorized in the city streets by a gigantic triffid-like flower with teeth or a huge furry monster made of grass pollen as they picnic in the park, backed by suitably over-the-top music. Only those who are taking Flonase can relax, as they are protected from seasonal allergies.
Director Misko Iho of Rattling Stick teamed with The Embassy, a Vancouver-based post house, on VFX for the spots. You can see more about how it was done in the behind-the-scenes film below.