Flonase turns your seasonal allergies into epic disaster movies
VFX-heavy spots for the allergy medicine brand transforms flowers and grass into monsters
Editor's Pick
It's that time of year again when those with seasonal allergies find themselves terrorized by pollen. A new campaign for allergy remedy Flonase channels that feeling by turning flowers and grass into supersized monsters in the style of a blockbuster disaster movie.
Two spots, created via FCB New York, see New Yorkers terrorized in the city streets by a gigantic triffid-like flower with teeth or a huge furry monster made of grass pollen as they picnic in the park, backed by suitably over-the-top music. Only those who are taking Flonase can relax, as they are protected from seasonal allergies.
Director Misko Iho of Rattling Stick teamed with The Embassy, a Vancouver-based post house, on VFX for the spots. You can see more about how it was done in the behind-the-scenes film below.
Credits
- Date
- May 10, 2021
- Client :
- Flonase
- Agency :
- FCB-New York
- Creative Director :
- Tyronne Schaffer
- Creative Director :
- Kevin Goff
- Production Company :
- Rattling Stick
- Executive Producer :
- Joe Biggins
- Executive Producer :
- Jeff Shupe
- Head of Production :
- Richard McIntosh
- Line Producer :
- Daniel Dubiecki
- Service Production :
- Farm Films
- Farm Film EP :
- Pete Sherlock
- Farm Film Line Producer :
- Kelso Drum
- Farm Film Production Manager :
- Darryl Hammer
- 1st AD :
- Bob Wilkins
- Cinematographer :
- Kjell Lagerroos
- Focus Puller :
- Sean Rau
- Visual Effects :
- Embassy VFX
- VFX Producer :
- Danielle Kinsey
- Concept Artist :
- Christina Cornett
- Storyboards :
- Mark Risk
- Editor :
- Randy Baublis
- Colorist :
- Henri Pulla
- Music :
- Juri Seppa
- Sound Design :
- Tuomas Seppänen
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