Moms and Crying Babies Are the Heroes of JetBlue's Heartwarming Mother's Day Stunt
Fellow Passengers Replace the Side-Eye With Cheers
Editor's Pick
Parents who have endured anxiety, tears and frustration over having to fly with babies or young children (harboring thoughts like "How are we going to get through security?" "Did I bring enough snacks?" "Will their ears hurt during landing?" "Should I sedate them with Benadryl?") might shed a tear over JetBlue's touching Mother's Day stunt, which turned mamas traveling with little ones -- and the little ones themselves -- into heroes of one special flight.
During a trip from New York City to Long Beach, California, on which a number of moms and their infants were flying, a JetBlue attendant made an eyebrow-raising announcement. Every time a baby cried or screamed, all the passengers on that flight would get 25% off their next JetBlue flight -- which meant a second cryer would get them 50% off, a third 75% and a fourth, a free round-trip ticket to the destination of their choice. So instead of giving moms with crying babies the side-eye, fellow passengers cheered them on.
The video, which shows how babies' whelps led to hurrahs and applause, makes for a touching tribute to stressed out moms ahead of their big day. Now, if only other passengers could be as supportive on regular flights too. The idea was created out of MullenLowe.
Credits
- Date
- May 02, 2016
- Brand :
- JetBlue
- Client :
- JetBlue
- Agency :
- MullenLowe
- Production Company :
- Hey Baby Films
- Director :
- Joris Debeij
- Producer :
- Peter Murray
- Director, Photography :
- Todd Martin
- Executive Producer :
- Richard Bjorlin
- Editorial :
- PS 260
- Editor :
- Hil Vega
- Senior Producer :
- Laura Lamb Patterson
- Assistant Editor :
- Erica O'Brien
- Colorist :
- The Mill, Fergus McCall
- Online and Graphic Effects :
- The Mill - New York
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- Vice President/Creative Director :
- Julia Neumann
- Vice President/Creative Director :
- Amy Ferguson
- Assistant Creative Director :
- Ben Salsky
- Integrated Producer :
- Matt Polski
- Production :
- Hey Baby
- Executive Producer :
- Johnny Parker
- Audio Producer :
- Plush
- Mixer and Sound Designer :
- Rob Feilak
- Music Company :
- Storefront Music
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Vice President/Creative Director :
- Julia Neumann
- Vice President/Creative Director :
- Amy Ferguson
- Vice President/Associate Creative Director :
- Ben Salsky
- Junior Art Director :
- Alyssa Cavanaugh
- Junior Copywriter :
- Sai He
- Creative Intern :
- Athanasia Afthimiu
- Senior Vice President, Executive Director Integrated Production :
- Liza Near
- Director, Broadcast Production :
- Zeke Bowman
- Senior Integrated Producer :
- Liz Shook
- Project Manager :
- Christina Gratton
- Senior Digital Producer :
- Louise Lloyd Owen
- Production Supervisor :
- Kristine Ring-Janicki
- Business Affairs Manager :
- Amy Keddy
- Production Company :
- Hey Baby
- Executive Producer :
- Richard Bjrlin
- Line Producer :
- Peter Murray
- Editorial :
- PS260
- Managing Partner :
- Zarina Mak
- Senior Producer :
- Laura Patterson
- Music :
- Storefront
- Sound Director :
- Plush
- Mixer :
- Rob Fielack
- Finish :
- The Mill
- Colorist :
- Fergus MacCall
- Executive Director :
- Drayton Martin
- Account Director :
- Molly Bluhm
- Account Executive :
- Beba Rivera
- Group Director, Strategy :
- Ellie Gogan-Tilstone
- Senior Strategist :
- Mike Patrick
- Senior Vice President, Group Digital Director :
- Jade Watts
- Associate Digital Media Director :
- Tracy Barahona
- Digital Media Supervisor :
- Shoshana Levine
- Senior Vice President, Account Director PR :
- Jaclyn Ruelle
- Account Supervisor, PR :
- Becky Brand
- Account Supervisor, PR :
- Lauren Brennan
- Account Supervisor, PR :
- Brittany Topham
- Account Supervisor, PR :
- Kelsey Labrot
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