Ford's latest model is stunningly basic

And you can only use it on your keyboard

Published On
Jul 18, 2019

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Prime Day is over but World Emoji Day, one of those fake holidays that brands just can’t seem to resist, is here. Ford is seizing on it by announcing that it got initial approval for a pickup truck emoji from the Unicode Consortium, which approves new emojis.

While there are plenty of vehicle emojis, including at least a couple that look like semi trucks, Ford says there currently is not a pickup emoji among the roughly 3,000 approved icons. Ford’s proposal was short-listed and awaits final approval in 2020. The automaker supported it with a whimsical video, shot in the style of a typical new product development ad, narrated by Bryan Cranston. It was produced by Ford’s WPP agencies.