Freshpet's coronavirus ad celebrates the furry blessings of being cooped up at home

Spot from Terri & Sandy highlights the positives of being under isolation

Published On
Mar 30, 2020

Editor's Pick

The pandemic has inspired many brands and agencies to step up with messages urging consumers to stay at home as much as possible. While social distancing and isolation can lead to much frustration and cabin fever, pet brand Freshpet wants to remind us of its benefits too.

A new spot created by Terri and Sandy reminds viewers that outside of protecting our loved ones, staying put gives us a chance to spend more time with our furry friends. Against a simple piano track, it pulls together charming scenes of pet owners kissing, playing with and cuddling their fur babies. Copy spliced into the vignettes reads, “Our dogs don’t know why we’re home more than usual. They’re just happy we’re around. Take good care of each other.”

 

Credits

Date
Mar 30, 2020
Client:
Freshpet
Agency:
Terri & Sandy
Co-Founder President and COO:
Scott Morris
Vice President of Marketing:
John Speranza
Director of Marketing:
Katherine Crook
Director of Digital Marketing:
Steve Elwell
Senior Content Marketing Manager:
Karina Delaine
Senior Art Director:
Kaitlin Juchniewicz
Lead Creative & Strategic Agency:
Terri & Sandy
Co-Founder & Co-CEO:
Terri Meyer
Co-Founder & Co-CEO:
Sandy Greenberg
Art Director/Editor:
Josh Sun
Junior Art Director:
Minjeong Lee
Writer:
Tony Scopellito
Executive Producer:
Michael Flexner
Group Account Director:
Lauren Rubenstein
Senior Account Executive:
Josh Bablin

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Project Type