Freshpet's coronavirus ad celebrates the furry blessings of being cooped up at home
Spot from Terri & Sandy highlights the positives of being under isolation
Editor's Pick
The pandemic has inspired many brands and agencies to step up with messages urging consumers to stay at home as much as possible. While social distancing and isolation can lead to much frustration and cabin fever, pet brand Freshpet wants to remind us of its benefits too.
A new spot created by Terri and Sandy reminds viewers that outside of protecting our loved ones, staying put gives us a chance to spend more time with our furry friends. Against a simple piano track, it pulls together charming scenes of pet owners kissing, playing with and cuddling their fur babies. Copy spliced into the vignettes reads, “Our dogs don’t know why we’re home more than usual. They’re just happy we’re around. Take good care of each other.”
Credits
- Date
- Mar 30, 2020
- Client :
- Freshpet
- Agency :
- Terri & Sandy
- Co-Founder President and COO :
- Scott Morris
- Vice President of Marketing :
- John Speranza
- Director of Marketing :
- Katherine Crook
- Director of Digital Marketing :
- Steve Elwell
- Senior Content Marketing Manager :
- Karina Delaine
- Senior Art Director :
- Kaitlin Juchniewicz
- Lead Creative & Strategic Agency :
- Terri & Sandy
- Co-Founder & Co-CEO :
- Terri Meyer
- Co-Founder & Co-CEO :
- Sandy Greenberg
- Art Director/Editor :
- Josh Sun
- Junior Art Director :
- Minjeong Lee
- Writer :
- Tony Scopellito
- Executive Producer :
- Michael Flexner
- Group Account Director :
- Lauren Rubenstein
- Senior Account Executive :
- Josh Bablin
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