Frontier Airlines wanted to go green, and VOLTAGE won the pitch to help their image take off. The goal: To shift the perception of Frontier Airlines from “most uncomfortable airline” to “the greenest airline.” We deployed brand strategy and creative to come up with big ideas – and a few stunts. By turning pain points into talking points, we helped reposition the airline from low-cost carrier to low-emissions carrier.
1. FlyGreener.com makes a daring proposition: Flying doesn’t have to be the least green thing you do. This educational campaign combats the cognitive dissonance of an airline actually being “green.”
2. Destination: Greenville. Departing from Denver, this promotion hyped Frontier's 40% more fuel-efficient flights.
3. We followed up America’s Greenest Flight with the Green(e) Flies Free promotion. Passengers with the last name of Green (or Greene) got on board for a free flight, and their stories went viral.