Was William H. Macy's Star-Studded Samsung Galaxy Ad Real or Just a VR Simulation?

Wesley Snipes, Lil Wayne, James Harden and Doc Rivers Join Macy in Spot Launched During the Oscars Telecast

Published On
Feb 29, 2016

Editor's Pick

In its new ad for the Galaxy S7 and Galaxy S7 Edge, Samsung shows various consumers asking a series of specific questions that all begin with "Why?" (which is also the title of the ad). Such as, "Why can't my battery last long enough to navigate me through these scary woods?" says a guy wandering through scary woods with a phone that, sadly, is not a Samsung Galaxy S7 or S7 Edge.

And then things get even more specific. For instance, "Why can't my phone have enough memory to hold all 145 of my movies -- like that one with the action and the martial arts?" Recognize that guy? It's Wesley Snipes, who joins hip-hop star Lil Wayne, pro baller James Harden, coaching legend Doc Rivers and actor William H. Macy in making wry cameo appearances.

Macy ends up being the true star of the spot, as it turns out he's been using his Galaxy Edge together with a Virtual Reality headset, and everything we've just seen may or may not have been a VR simulation.

Macy's question, by the way, is super-meta: "Why don't I ever get asked to be the spokesperson in the commercial?"

The spot, out of Wieden & Kennedy Portland, debuted during Sunday night's Oscars telecast.


Feb 29, 2016
Brand :
Client :
Agency :
Wieden & Kennedy-Portland
Creative Director :
Craig Allen
Creative Director :
Jason Bagley
Copywriter :
Andy Laugenour
Copywriter :
Jarrod Higgins
Art Director :
Croix Gagnon
Art Director :
John Dwight
Integrated Executive Producer :
Erika Madison
Senior Producer :
Alexei van Mourik
Account Team :
Mimi Kim
Account Team :
Phil Williams
Executive Creative Director/Production :
Mark Fitzloff
Executive Creative Director/Production :
Joe Staples
Production Company :
Arts & Sciences
Director :
Matt Aselton
Executive Producer :
Marc Marrie
Line Producer :
Zoe Odlum
Director, Photography :
Toby Irwin
Editorial :
Editor :
Geoff Hounsell
Editor :
Greg Scruton
Post Producer :
Adam Becht
Post Executive Producer :
Nicole Visram
Visual Effects Company :
The Mill
Visual Effects Supervisor :
Glyn Tebbutt
Lead Flame Artist :
Robin McGloin
Flame Artist :
Brad Scott
Flame Artist :
Narbeh Mardirossian
Flame Artist :
Adam Lambert
Flame Artist :
Anthony Petitti
Flame Artist :
Ashley Forbito
Flame Artist :
Brett Lopinsky
Flame Artist :
Krysten Richardson
Flame Artist :
Steve Gibbons
Flame Artist :
Tim Davies
Flame Artist :
Steven Olson
Senior Visual Effects Producer :
Chris Harlowe
Visual Effects Coordinator :
Mary Hayden
Color Producer :
Diane Valera
Colorist :
Adam Scott
Titles/Graphics :
Music and Sound Company :
Duotone Audio Group
Managing Director :
David Leinheardt
Executive Producer :
Ross Hopman
Creative Director :
Jack Livesey
Producer :
Gio Lobato
Mix Company :
Mixer :
Sam Casas
Mixer :
Rohan Young
Producer :
Susie Boyajan

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