In its new ad for the Galaxy S7 and Galaxy S7 Edge, Samsung shows various consumers asking a series of specific questions that all begin with "Why?" (which is also the title of the ad). Such as, "Why can't my battery last long enough to navigate me through these scary woods?" says a guy wandering through scary woods with a phone that, sadly, is not a Samsung Galaxy S7 or S7 Edge.
And then things get even more specific. For instance, "Why can't my phone have enough memory to hold all 145 of my movies -- like that one with the action and the martial arts?" Recognize that guy? It's Wesley Snipes, who joins hip-hop star Lil Wayne, pro baller James Harden, coaching legend Doc Rivers and actor William H. Macy in making wry cameo appearances.
Macy ends up being the true star of the spot, as it turns out he's been using his Galaxy Edge together with a Virtual Reality headset, and everything we've just seen may or may not have been a VR simulation.
Macy's question, by the way, is super-meta: "Why don't I ever get asked to be the spokesperson in the commercial?"
The spot, out of Wieden & Kennedy Portland, debuted during Sunday night's Oscars telecast.