GPS tech firm Garmin, which also produces a fitness tracker, is raising awareness of a problem that many women experience—being afraid for their safety while running.
With Belgian agency FamousGrey, the company has developed a new "Combat Warm-up" workout, which combines exercise with self-defense moves.
The workout features in a series of social media tutorials, developed with Olympic sprint gold medalist Kim Gevaert and Laurence Rase, a former taekwondo champion and technical director of the Flemish Taekwondo Federation. The films, which teach self-defense techniques, are being posted on Garmin's Instagram feed and promoted with a manifesto film, seen above, across social media targeting women with an interest in running.
The aim is to highlight the issue while giving women more confidence when running. "We feel that women are sometimes inhibited when they run outdoors alone because they don't feel comfortable," said Nicolas Coppens, Belgium Garmin's marketing manager, in a statement. "We, Garmin, can not eliminate all insecurities or fears, but we can help women by opening up the conversation and by offering them tools that improve their state of mind before running."