This Uplifting Dog Walker Ad Might Piss You Off in the End

Published On
Jan 09, 2017

Editor's Pick

At first, this ad seems like a celebration of the joys that come from spending time with man's best friend. Elegantly and humorously shot, it opens with a scene of liquid drizzle flying across green grass, which you quickly discover is drool spewing from the mouth of a happy bloodhound, who leads a pack of other leashed dogs across a playful romp through the park. They're held back by a human male, who looks on the verge of drooling himself as he's just as elated about frolicking about in nature.

But caring for rescue dogs isn't the only think that's making the man happy. Turns out, he has all this time to spend with his four-legged buddies because he's a winner of the New York Lottery's Cash4Life.

The spot was created out of McCann New York and directed by Radical Media's Derek Cianfrance. It's part of a campaign to relaunch the Cash4Life game. Showing the different ways New Yorkers would spend their days, not dollars, as winners of $1000 a day for life, the campaign will also include print, digital and social.

Credits

Date
Jan 09, 2017
Brand:
New York Lottery
Client:
New York Lottery
Agency:
McCann-New York
Agency:
McCann NY
North American Chief Creative Officer:
Eric Silver
Co-Chief Creative Officer:
Sean Bryan
Executive Creative Director:
Mat Bisher
Executive Creative Director:
Dan Donovan
Creative Director:
Geoff Bentz
Creative Director:
Nic Howell
Chief Production Officer:
Nathy Aviram
Senior Producer:
Chance Bassett
Executive Integrated Music Producer:
Eric Johnson
Music Producer:
Dan Gross
Executive Account Director:
Scot Beck
Account Director:
Caroline Fuller
Account Executive:
Alesy Iturrey
Executive Strategy Director:
Mike Medeiros
Director, Strategy:
Laura Frank
Production Company:
Radical Media
Director:
Derek Cianfrance
Executive Producer:
Gregg Carlesimo
Line Producer:
Alex Orlovsky
Director, Photography:
Bob Yeoman
Editorial Company:
MackCut
Editor:
Ian Mackenzie
Post Producer:
Gina Pagano
Colorist:
Tom Poole
Special Effects:
Schmidigital
Give Back For Life:
Future Perfect
Have Fun For Life:
Nylon

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Project Type