Skittles Gives Up Its Rainbow in London to Honor Pride Event
Brand Will Hand Out White Skittles Along Parade Route
By
Alexandra Jardine
Published On
Jun 23, 2016
Editor's Pick
Skittles is giving up its famous "rainbow" in celebration of London's Pride event this weekend.
The campaign, created by Adam&Eve/DDB London, kicks off with an open letter to Pride, which announces that during the Pride celebrations, "only one rainbow deserves to be the centre of attention." he letter was published in print media today (June 24) and an animated version is running on Skittles' Facebook page, which has also been stripped of its rainbow.
During the Pride celebrations, a rainbow-less Skittles float will take part in the parade and limited edition rainbow-less packs containing white Skittles will be given out along the route.
Credits
- Date
- Jun 23, 2016
- Brand :
- Skittles
- Client :
- Skittles
- Agency :
- Adam & Eve/DDB
- Vice President, Marketing :
- Rankin Carroll
- Product Marketing Manager :
- Daniell Newell
- Brand Marketing :
- Charlotte Kerr
- Chief Creative Officer :
- Ben Priest
- Executive Creative Director :
- Ben Tollett
- Executive Creative Director :
- Richard Brim
- Creative :
- Matt Fitch
- Creative :
- Mark Lewis
- Integrated Producer :
- Maebh Kelly
- Experiential Producer :
- Emilie Verlander
- Project Manager :
- Caroline Tripp
- Managing Partner :
- Fiona McArthur
- Account Director :
- Britt Lippett
- Account Manager :
- Matt Dankis
- Head of Planning :
- Jessica Lovell
- Senior Planner :
- David Mortimer
- Design :
- Stanley\'s King Henry
- Head of Design :
- Alex Fairman
- Media Planner :
- Lindsey Jordan
- Media Planner :
- Eloise Huntingford
- Content Production Company :
- Cain&Abel
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