Skittles Gives Up Its Rainbow in London to Honor Pride Event
Brand Will Hand Out White Skittles Along Parade Route
Jun 23, 2016
Skittles is giving up its famous "rainbow" in celebration of London's Pride event this weekend.
The campaign, created by Adam&Eve/DDB London, kicks off with an open letter to Pride, which announces that during the Pride celebrations, "only one rainbow deserves to be the centre of attention." he letter was published in print media today (June 24) and an animated version is running on Skittles' Facebook page, which has also been stripped of its rainbow.
During the Pride celebrations, a rainbow-less Skittles float will take part in the parade and limited edition rainbow-less packs containing white Skittles will be given out along the route.