Athletes Maria Sharapova, Allyson Felix, Joey Duck and Lea Kim appear in Nike's latest online spot for its Free shoe. It also features the new track by Adele, Rolling in the Deep, currently a hit on both sides of the Atlantic. The film, by AKQA, aims to outline the benefits of Nike Free 'in an emotional way'.

A Flash-based end frame allows viewers to click to purchase from within the video. It drives customers to Nikewomen.com where they can finalize the purchase and learn more about the product.