Poor Rich Silverstein. Since what feels like the beginning of time, the co-founder of Goodby, Silverstein & Partners has been left out of the spotlight, merely because his name comes second on his venerable agency’s shingle. But to celebrate his recent birthday on June 13, his team gave him a special present that sets out to right that wrong.
They created a new Chrome extension that will automatically shift Silverstein's name to the prime spot, ahead of the moniker of his partner Jeff Goodby, in all online media.
To promote the extension, the agency created a funny video capturing historical highlights of Silverstein snubbery.
And, there’s an added bonus: the extension also works for all the other undersung seconds in the world: David Kennedy, Edmund Mather, Chuck Porter, Jerry Greenfield, Stefano Gabbana, you too, can have your place in the sun!
Agencies have been rebranding a lot lately, so for Rich's next birthday, how about making the switch official?