The [L]earned Media team was engaged by Anheuser-Busch’s Global Strategic Innovation Team headquartered in Palo Alto, also known as “The Beer Garage”. By asking the right questions and testing several hypotheses via rapid prototyping, [L]earned Media created, developed and launched “Grab Some Buds,” a social planning mobile application that “makes it easy to discover what your friends are doing tonight and access nighttime events and activities.”
This custom-built utility-based mobile application helped users conveniently make plans with their friends by allowing them to “find their night”. By connecting the app to their Facebook, Twitter and/or Foursquare accounts, they were able to view a stream of all their friends’ plans in one convenient place.
Leveraging Thrillist as a media distribution partner, [L]earned Media and Budweiser sent targeted email invitations to NYC’s most relevant Budweiser fans. The [L]earned Media team helped Budweiser bring the entire program to life by throwing a killer beta-tester launch party at a hot nightclub in the heart of New York City. With over 300 exclusive VIP guests, the night was filled of beer and excitement including hourly sweepstakes drawings, and 12 on-site brand ambassadors to facilitate the fun.