A dog foils a castaway's rescue plan in comedic ad from Greenies

Campaign by Adam&Eve/DDB continues the 'dogs don't know what's good for them' theme

Published On
Feb 19, 2021

Editor's Pick

Greenies, the Mars Petcare dental treats brand, is back with another comedic spot in its ongoing campaign via Adam&Eve/DDB, themed around dogs' decided lack of intelligence when it comes to knowing what's good for them.

The newest ad revolves around a castaway on a desert island. When a plane flies over, he leaps up in delight, but then looks horrified as his dog runs up the beach carrying a stick. The reveal is that the dog has removed part of the word "Help" that he's laid out in the sand. Instead, it reads "Helo," to which the pilots enthusiastically respond from above.

"Dogs don't know what's good for them..like not being able to leave a good stick alone," the voiceover reminds us. 

The spot was directed by The Bobbsey Twins from Homicide via Blink, with the shoot conducted and produced remotely during lockdown across three timezones.

The campaign started in 2019 supporting the Greenies brand's expansion into mass retailers.  A previous feature of the campaign let people test their dog's IQ, and the lower they scored, the bigger discount they could get, while a holiday-themed spot featured a pooch chewing off a hapless snowman's arm.

 

Credits

Date
Feb 19, 2021
Client :
Greenies
Agency :
Adam & Eve/DDB
Associate Brand Manager :
Connor Pera
Associate Brand Manager :
Beth Drew
Brand Manager :
Matt Darcy
Brand Manager :
Olivia Chlasta
Marketing Director :
BJ Crowder
VP Marketing :
Craig Neely
Chief Creative Officer :
Richard Brim
Creative Director :
Ben Stilitz
Creative Director :
Colin Booth
Copywriter :
Miles Carter
Art Director :
Helen Balls
Head of Production :
Ben Sharpe
Agency Producer :
France Nguyen
Senior Project Manager :
Alice Southam
Senior Planner :
Jack Spicer
Planner :
Kit Owens
Group Managing Director :
Fiona McArthur
Managing Partner :
Charlotte Cook
Business Director :
Loella Collier
Account Director :
Kathryn Gooding
Account Manager :
Hugo Evans
Production Company :
Blink
Executive Producer :
Patrick Craig
Producer :
Fran Thompson
Director :
The Bobbsey Twins from Homicide
DOP :
Alex Barber
Production Service Company :
Twenty four seven
Editing Company :
Stitch Editing
Editor :
Leo King
Post Production :
Black Kite Studios
Post Producer :
Amy Richardson
VFX Supervisor :
Tito Fernandes
2D Artist :
Dan Sanders
Colorist :
Richard Fearon
Audio Post Production :
750mph
Audio Producer :
Maddy Lebel
Sound Engineer :
Jeff Smith
Music Library :
Universal Music
Music Supervisor :
Big Sync Music
Soundtrack Name :
Let The Morning In
Composer :
Phillip John Gregory
Senior Producer :
Charlotte O’Reilly
Managing Producer :
Ludovica Melica
Media Agency :
Mediacom
Media Director :
Frances Page
Associate Media Director :
Matthew Dezarlo
Media Supervisor :
Elizabeth Abbatiello
Media Planner :
Lily Zhu
Associate Media Planner :
Teddy Wilhelm

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Project Type