Craig Robinson Takes Bacon from a Pig in New Ad for Supercell's 'Hay Day'

Barton F. Graf Creates Latest Spot for Game Giant

Published On
May 23, 2014

Description

Comedian Craig Robinson is a cowboy who gets treated to eggs from a chicken and bacon from a pig in this new live action-meets-animation comedic spot that broke this weekend during Saturday Night Live. It promotes mobile game company Supercell's newest title, Hay Day, a game about getting down and dirty with nature and working the land.

Credits

Date
May 23, 2014
Brand:
Supercell
Client:
Supercell
Agency:
Barton F. Graf-New York
Chief Creative Officer/Founder:
Gerry Graf
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Director:
Noam Murro
Production Company:
Biscuit Filmworks
Copywriter/Art Director:
Matty Smith
Copywriter/Art Director:
Joey Ianno
Head of Integrated Production:
Carey Head
Executive Producer:
Amanda Revere
Executive Producer:
Colleen O'Donnell
Producer:
Cindy Becker
Editor:
Stewart Reeves
Editorial Company:
Rock Paper Scissors
Assistant Editor:
Luke McIntosh
Assistant Editor:
Rhys Hecox
Executive Producer:
Eve Kornblum
Producer:
Alexandra Zickerick
Producer:
Jenny Greenfield
Visual Effects:
The Mill - LA
Creative Director:
Robert Sethi
Creative Director:
Chris Knight
Executive Producer:
Sue Troyan
Producer:
Dan Roberts
Coordinator:
Antonio Hardy
Color:
The Mill - New York
Colorist:
Fergus McCall
Mix:
Heard City
Audio Engineer:
Phil Loeb
Sound Design:
Brian Emrich

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Industry
Project Type