Craig Robinson Takes Bacon from a Pig in New Ad for Supercell's 'Hay Day'

Barton F. Graf Creates Latest Spot for Game Giant

Published On
May 23, 2014

Description

Comedian Craig Robinson is a cowboy who gets treated to eggs from a chicken and bacon from a pig in this new live action-meets-animation comedic spot that broke this weekend during Saturday Night Live. It promotes mobile game company Supercell's newest title, Hay Day, a game about getting down and dirty with nature and working the land.

Credits

Date
May 23, 2014
Brand :
Supercell
Client :
Supercell
Agency :
Barton F. Graf-New York
Chief Creative Officer/Founder :
Gerry Graf
Executive Creative Director :
Scott Vitrone
Executive Creative Director :
Ian Reichenthal
Director :
Noam Murro
Production Company :
Biscuit Filmworks
Copywriter/Art Director :
Matty Smith
Copywriter/Art Director :
Joey Ianno
Head of Integrated Production :
Carey Head
Executive Producer :
Amanda Revere
Executive Producer :
Colleen O'Donnell
Producer :
Cindy Becker
Editor :
Stewart Reeves
Editorial Company :
Rock Paper Scissors
Assistant Editor :
Luke McIntosh
Assistant Editor :
Rhys Hecox
Executive Producer :
Eve Kornblum
Producer :
Alexandra Zickerick
Producer :
Jenny Greenfield
Visual Effects :
The Mill - LA
Creative Director :
Robert Sethi
Creative Director :
Chris Knight
Executive Producer :
Sue Troyan
Producer :
Dan Roberts
Coordinator :
Antonio Hardy
Color :
The Mill - New York
Colorist :
Fergus McCall
Mix :
Heard City
Audio Engineer :
Phil Loeb
Sound Design :
Brian Emrich

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Industry
Project Type