Heineken's holiday ad says your family will probably be just as annoying this year
Despite the challenges of 2020, some things stay the same, according to the beer brand
Nov 16, 2020
Heineken's global holiday ad reminds people that however much they might be longing for that family reunion this year (and some may well not be having it as usual), your family is probably just as annoying as ever.
The light-hearted spot depicts people gritting their teeth dealing with loved ones the holiday season, whether it's your mom switching channels on the TV, Dad disapproving of the way you decorate the tree or relatives forcing you to wear a Christmas sweater. "After such a different year, fortunately one thing stayed the same," is the message. "Happy family reunion."
Created by Publicis Italy, the campaign includes 10-, 15-, 30-, and 45-second films, along with digital and social assets and out of home ads. It will be launched in multiple countries during the holiday season. Markus Walter directed out of Spitless.