Heineken's holiday ad says your family will probably be just as annoying this year

Despite the challenges of 2020, some things stay the same, according to the beer brand

Published On
Nov 16, 2020

Editor's Pick

Heineken's global holiday ad reminds people that however much they might be longing for that family reunion this year (and some may well not be having it as usual), your family is probably just as annoying as ever.

The light-hearted spot depicts people gritting their teeth dealing with loved ones the holiday season, whether it's your mom switching channels on the TV, Dad disapproving of the way you decorate the tree or relatives forcing you to wear a Christmas sweater. "After such a different year, fortunately one thing stayed the same," is the message. "Happy family reunion."

Created by Publicis Italy, the campaign includes 10-, 15-, 30-, and 45-second films, along with digital and social assets and out of home ads. It will be launched in multiple countries during the holiday season. Markus Walter directed out of Spitless. 



Nov 16, 2020
Client :
Agency :
Sr. Director Global Heineken® Brand :
Bram Westenbrink
Heineken® Brand Development & Communication Director :
Maud Meijboom-van Wel
Heineken® Communication Manager :
Eun Jung Oh
Global Chief Creative Officer Publicis WW :
Bruno Bertelli
Chief Creative Officer Publicis Italy :
Cristiana Boccassini
Global Executive Creative Director :
Luissandro Del Gobbo
Global Executive Creative Director :
Mihnea Gheorghiu
Global Creative Director :
Sandra Bold
Global Creative Director :
Eoin Sherry
Creative Director and Head of Art :
Costanza Rossi
Art Director :
Marina Perta
Copywriter :
Pamela Bianda
Global Strategy Director :
James Moore
Senior Strategist :
Margherita Tuvo
Head TV Production :
Francesca Zazzera
Tv Producer Coordinator :
Cinzia Morandi
Worldwide Account Director :
David Pagnoni
Global Client Service Director :
Patricia Synephias
Global Client Service Director :
Eleni Charakleia
Group Account Director :
Ilaria Castiglioni
Account Supervisor :
Come de Courcelles
Account Manager :
Marta Wereszczynska
Account Intern :
Tinatin Prangishvili
Production Company :
Director :
Markus Walter
Martin Ruhe
Executive Producer :
Franziska Stubenruss
Producer :
Alice Chauvain
Editor :
Fabrizio Squeo
Post Production Company :
Post Production Company :
Color Grading :
Music :
Music Supervision :
Michael Bertoldini
Music Producer :
Seppl Kretz
Music Producer :
Michiel Marsman
Sound Studio :
Grand Central

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