Heinz flags spots for snacking so you don't die in Call of Duty
The ketchup brand and agency Gut partnered with Activision for in-game promo
Editor's Pick
The gaming community is a notoriously passionate one, so passionate that they hardly have time to eat! Heinz and agency Gut teamed with Activision, the publisher behind Call of Duty: Warzone Pacific, to identify locations in the non-stop-action shooter that players can hide out and feast IRL.
“Heinz Hidden Spots” maps out hiding spots on Call of Duty: Warzone Pacific’s map with a Heinz logo. In the campaign’s thirty-second spot, a player munches on a burger when his in-game avatar is slammed to the ground by an enemy player.
“Eating during an online match: a recipe for disaster,” reads on-screen text.
The spot shows the Heinz marker popping up across the game’s map and locations within it perfect for taking a snack break without risking their life. “Eat with no defeat” is the spot’s finale slogan.
This week, YouTube and Twitch gamers partnered with the campaign to test out the hidden spots in action. Results TBD.
“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match,” said Ashleigh Gibson, brand director at Heinz, in a statement. “Heinz brings the magic to mealtime, whether you’re sitting around the dinner table or enjoying a quick bite mid-game, and now we’re helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at Heinz, we say just eat. No Defeat.”
Now, we're just waiting for a toilet paper brand to step in to provide havens for a bathroom break.
Credits
- Date
- Dec 17, 2021
- Client :
- Heinz
- Agency :
- Gut
- ECD :
- Murilo Melo
- ECD :
- Bruno Brux
- Creative Director :
- Rainor Marinho
- Creative Director :
- Murilo Santos
- Creative Director :
- Juliana Utsch
- Creative Director :
- Sofia Calvit
- ACD :
- Gabi Marcatto
- ACD :
- Pedro Rosas
- Managing Director :
- Valeria Barone
- Head of Account :
- Alessandra Visintainer
- Account Director :
- Francine Pellacani
- Account Director :
- Joe Richardson
- Account Manager :
- Mario Lion
- Account Executive :
- Caio Palmeira
- Head of Strategy :
- Amanda Agostini
- Strategy Director :
- César Villas Boas
- Strategist :
- Isabela Katayama
- Social Strategy Director :
- Douglas Coelho
- Senior Social Strategist :
- Deyse Albiach
- Head of Media & Data :
- Guilherme Cavalcanti
- Head of Production :
- Mariane Goebel
- Production Director :
- Julia Ramos
- Production Manager :
- Thaís Schroder
- Producer :
- Lincoln Braga
- Editor & Motion :
- César Macedo
- Editor & Motion :
- Megg Miranda
- Illustration :
- Paula Cruz
- Production Company :
- I Hate Flash
- Line Producer :
- Clara Castro
- Producer :
- Carol Caddeo
- Art Director :
- Hayde Porlan
- Photographer/Editor :
- Wesley Allen
- Production Company :
- ARMS Studio
- Final Art :
- Fernando Marques
- Final Art :
- Andre Santos
- 3D Specialist :
- Henrique Dalio
- Production House :
- Mol
- Executive Producer :
- Joaquim Carriço
- Executive Producer :
- Galileo Giglio
- Director :
- Galileo Giglio
- Line Producer :
- Jin Tsui
- Producer :
- Simone de Angelis
- Editor :
- Bruno Araújo
- Motion Designer :
- James Vaccari
- Post-Production Producer :
- Rafael Tschope
- Color Grade :
- Burn Color Grading
- Production Company :
- BBL Esports
- Music Company :
- Hefty
- Musical Producer :
- Edu Luke
- Musical Producer :
- Otávio Cavalheiro
- Musical Producer :
- Tuco Barini
- Musical Producer :
- Rud Lisboa
- Musical Producer :
- Cris Botarelli
- Line Producer :
- Debora Carvalho
- Line Producer :
- Daniella Cabaritti
- Coordinator :
- Ana Cordeiro
- Coordinator :
- Susi Rodrigues
- Coordinator :
- Larissa Durante
- Client Approval :
- Isabella Rizzo
- Client Approval :
- Thiago Stelle
- Client Approval :
- Cristina Kenz
- Client Approval :
- André Fernandes
- Client Approval :
- Thiago Rapp
- Client Approval :
- Ashleigh Gibson
- Client Approval :
- Cecilia Alexandre
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