Diakonie : Help the Oma Case Study

Grannies go undercover.

Published On
Feb 24, 2010

Editor's Pick

Saatchi & Saatchi Frankfurt sent three grannies undercover, in an attempt to recruit more volunteers for charitable organization Diakonie Frankfurt. The elderly women were dispatched onto the streets of Germany, where they placed themselves in compromising positions that called for the help of passersby. Hidden cameras filmed those who came to their aid. The footage was featured on the campaign website, which saluted those who heeded the rescue calls, explained the Diakonie's mission and provided applications for volunteer work.

Credits

Date
Feb 25, 2010
Brand:
Diakonie
Client:
Diakonie
Agency:
Saatchi & Saatchi-Germany
Chief Creative Officer:
Burkhart von Scheven
Creative Director:
Eberhard Kirchhoff
Art Director:
Farida Amar
Art Director:
Tobias Biedermann
Copywriter:
Carlos Pabon
Copywriter:
Michael Causemann
Strategic Planner:
Anne Winkelmann
Head of Creative Services:
Michael M. Mascke
TV Producer:
Julia Kallmeyer
Production Company:
KAMERAD Film
Director:
Sven Staussberg
Director:
Jochen Brood
Director:
Jeremy Fuser
Sound Director:
Studio Funk

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Project Type