The history of sweaty balls, courtesy of Gold Bond

Agency Terri & Sandy also takes on cheesy feet in campaign for the body powder

Published On
Jun 15, 2021

Editor's Pick

Advertisers continue to get more frank when it comes to bodily functions—from Phillips' laxative ad saying you deserve a good poop to Frida Mom's ad highlighting the highs and lows of breastfeeding. 

The latest campaign to get graphic comes from Gold Bond, the Sanofi body powder brand, which takes a humorous approach to the male problems of sweaty balls and stinky feet.

Created by agency Terri & Sandy, the campaign includes a one-minute anthem, running online, in which men discuss their perspiring orbs throughout the course of history via a series of more and more hilarious euphemisms. From the Roman Forum to city slickers in the '80s and astronauts in space, some of the choicer terms include "swamp schlong," "between-the-thighs slip-n-slide," "meatballs with extra sauce" and "man meat feelin' the heat." 

Nalle Sjoblad at Spark & Riot directed the spot, which is running across social media including Facebook and Instagram. There are also two 15-second TV spots, one focusing on the balls again and one on cheesy feet, in which an older sage (called G.B. Powders) dispenses wisdom to younger guys on their sweat problems in a quasi-philosophical manner.

 
 

Credits

Date
Jun 15, 2021
Client :
Gold Bond
Agency :
Terri & Sandy
Head of Personal Care US Consumer Health :
Helene Pamon
Personal Care Portfolio Lead :
Jessica Graf
Senior Brand Lead Skincare :
Amanda Avery
Senior Brand Lead Skincare :
Martha Page
Personal Care Assistant Brand Lead :
Gabrielle Porter
Co-Founder & Co-CEO :
Terri Meyer
Co-Founder & Co-CEO :
Sandy Greenberg
Creative Director Copywriting :
Todd Condie
Creative Director Art Direction :
Mike Cicale
Copywriter :
Rebecca Baldwin
Art Director :
Luke Johnson
Junior Art Director :
Christian Baron
Executive Producer :
Daniel Maughan
Integrated Account Director :
Dani Blevins
Integrated Account Director :
Jasmine McDavid
Account Executive :
Anthony Sanchez
Production Company :
Spark & Riot
Director :
Nalle Sjöblad
Executive Producer :
Ana de Diego
Producer :
Henri Hamalainen
Line Producer :
Ivan Ivanov
Director of Photography :
Max Smeds
Production Designer :
Emil Gigov
Stylist :
Sergei Yordanov
Editorial Company :
Cut & Run New York
Editor :
Jon Grover
Assistant Editor :
Evan Bahnsen
Senior Producer :
Eytan Gutman
Finishing Company :
Jogger
Senior Flame Artist :
Joseph Grosso
Senior Producer :
Mike Tockman
VFX Company :
B2Y Productions
VFX Supervisor :
Dimitar Itskov
Compositing :
Pavel Pavlov
Compositing :
Ivaylo Nedkov
Compositing :
Dimitar Itskov
3D :
Plamen Ivanov
3D :
Jelio Demerdjiev
VFX Producer :
Bogomil Georgiev
Mix :
Sound Lounge
Executive Producer :
Susie Shuttleworth
Mixer :
Tom Jucarone
Senior Producer :
Lauren Mullen
Color :
Nice Shoes
Colorist :
Maria Carretero
Color Assistant :
Matt Annitto
Executive Producer :
Tara Holmes
Producer :
Andrew Pandolfino
End Music :
Gold Bond
Music :
Citizen Music
Executive Producer :
Amanda Fink Mandell
Head of Production :
Theo de Gunzburg
Music Supervisor :
Patrick Oliver
Music Supervisor :
Pretty Good Songs
Music courtesy of Extreme Music :
Euphemism
Music Supervisor :
Patrick Oliver
Music Supervisor :
Pretty Good Songs

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