H&M is opening a giant advent calendar in London's Shoreditch

The mural features artwork from visual artist Maddalena Carrai

Published On
Dec 06, 2022
H&M's giant advent calendar billboard with a huge red bow

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It's advent calendar time, and this year H&M has unveiled a giant advent calendar designed to look like a gift-wrapped Christmas present in the heart of London's Shoreditch.

Each day in the countdown to Christmas, a sealed window on the 218 square meter mural will be opened, with each revealing a different gifting option to Christmas shoppers passing by. The mural features artwork from visual artist Maddalena Carrai depicting a sparkly gift box wrapped in a striking red bow.

"We are a brand with a broad range of customers and the advent calendar mural allows us to showcase an array of products in a festive, fun and innovative way," said H&M Media Lead Hannah Townsend in a statement. 

The mural is part of a broader outdoor campaign created in-house and planned and booked by the7stars and Kinetic, that also includes a mural in Manchester’s Northern Quarter and digital outdoor ads across the U.K.

 

 

H&M's giant advent calendar billboard with a huge red bow with Day-1 unveiled

 

H&M's giant advent calendar billboard with a huge red bow with Day-1 unveiled showing an illustration of a woman in a red outfit

 

Credits

Date
Dec 06, 2022
Client :
H&M
Agency :
the7stars
Media Lead :
Hannah Townsend
Content Production Marketing Manager :
Alice Russell
Visual Artist :
Maddalena Carrai
Planning Lead :
Lynsey Brook
Client Lead :
Georgina Simms
Media Planner :
Jasmine Allen
Media Planning Executive :
Megan Heron
Agency :
Kinetic
Group Business Director :
Julia Dobbin
Head of Active Projects & Operations :
Sam O'Connell
Creative Account Manager :
Hannah Russell
Mural Agency :
Mural Republic
Director & Founder :
John Flaherty
Director & Founder :
Geoff Gray

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