What Does Making Poor Decisions in a Horror Movie Have to Do With Geico?
The Martin Agency Has Fun With a New Tagline: 'It's What You Do'
Sep 30, 2014
Geico's latest tagline is "It's What You Do," and to illustrate it, the insurance company is offering a fun take on horror for the run-up to Halloween. The idea here is something that we all know from "Scary Movie" et al: When you're in a horror movie, you make poor decisions (like, you decide to hide in the creepy attic or in the basement or behind the chainsaws in the garage).
The campaign, by The Martin Agency, will look at other "It's What You Do" ideas from popular culture to reinforce the idea that switching to Geico to potentially save 15% or more on car insurance is now just a given.