What Does Making Poor Decisions in a Horror Movie Have to Do With Geico?
The Martin Agency Has Fun With a New Tagline: 'It's What You Do'
Published On
Sep 30, 2014
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Geico's latest tagline is "It's What You Do," and to illustrate it, the insurance company is offering a fun take on horror for the run-up to Halloween. The idea here is something that we all know from "Scary Movie" et al: When you're in a horror movie, you make poor decisions (like, you decide to hide in the creepy attic or in the basement or behind the chainsaws in the garage).
The campaign, by The Martin Agency, will look at other "It's What You Do" ideas from popular culture to reinforce the idea that switching to Geico to potentially save 15% or more on car insurance is now just a given.
Credits
- Date
- Sep 30, 2014
- Agency :
- The Martin Agency
- Brand :
- Geico
- Client :
- Geico
- Chief Creative Officer :
- Joe Alexander
- Senior Vice President/Group Creative Director :
- Wade Alger
- Art Director :
- Sean Riley
- Senior Vice President, Creative Director :
- Sean Riley
- Senior Copywriter :
- Ken Marcus
- Vice President/Agency Executive Broadcast Producer :
- Molly Schaaf
- Bidding Producer :
- Alex Scheer-Payne
- Prep/Shoot/Edit Producer :
- Alex Scheer-Payne
- Visual Effects/Finishing Producer :
- Sam Tucker
- Agency Junior Producer :
- Emily Taylor
- Business Affairs Supervisor :
- Suzanne Wieringo
- Senior Integrated Production Business Manager :
- Amy Trenz
- Vice President, Group Account Director :
- Brad Higdon
- Account Supervisor :
- Parker Collins
- Account Executive :
- Meg Ingraham
- Senior Project Manager :
- Jason Ray
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- Director, Photography :
- Bryan Newman
- Executive Producer :
- Mino Jarjoura
- Producer :
- Nate Young
- Editorial Company :
- Mackenzie Cutler
- Editor :
- Ian MacKenzie
- Assistant Editor :
- Nick Divers
- Executive Producer :
- Sasha Hirschfield
- Editorial Producer :
- Evan Meeker
- Telecine :
- The Mill
- Colorist :
- Fergus McCall
- Audio Post Company :
- Rainmaker Studios
- Engineer :
- Jeff McManus
- Conform :
- Running with Scissors
- Conform :
- Chris Hagen
- Executive Producer :
- Scott Friske
- Producer :
- DeeDee Ray
- Senior Vice President/Group Creative Director :
- Steve Bassett
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