A Mom Contemplates a Crazy Baby Swap in a Funny Ad for Lifetime Movie Network

Will She or Won't She?

Published On
Nov 04, 2016

Editor's Pick

Lifetime Movie Network tells its viewers to "leave the crazy to us" in a spot that injects some dark humor into a heartwarming scene of a new mom bonding with her baby.

As her newborn screams and screams, the mom glances into a neighboring cot and notices an angelically peaceful child. Will she be crazy enough to do what we think she's thinking?

The spot was directed by Jean at Decon for Lifetime's in-house creative team and is designed to capture the "crazy" drama of Lifetime movies.


Nov 04, 2016
Brand :
Lifetime Movie Network
Client :
Lifetime Movie Network
Director :
Production Company :
Executive Producer :
Misha Louy
Head of Production :
Brian Turner
Producer :
Josh Rothfeld
Director, Photography :
Don Davis
Production Designer :
Clayton Keiber
Casting :
Beth Melsky
Actor :
Amanda Kwolyk
Actor :
Kristina Zito
Actor :
Violet Handy
Actor :
Juliet Handy
Actor :
Blake Zimmerman
Actor :
Blaise Zimmerman
Post Producer :
Izabela Frank
Editor :
Jonah Oskow
Colorist :
Shawn King
Audio Mix :
Mike Vitacco
Audio Company :
Heard City
Senior Vice President, Brand Creative :
Valerie Albanese
Brand :
Lindsay Ross
Creative Director :
Mariclare Lawson
Director, Production :
Christopher Kim

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