Saatchi L.A. has launched the third installment of the popular Sponsafiercampaign, which invites racing fans to design their own NASCAR.. car.

The campaign kicked off with the spot, Bromance, which features Kyle Busch, Martin Truex, Jr., and Darrell Waltrip and which ran during the Daytona 500. Additional spots will roll out in the coming days.

The updated Sponsafier site features a "Sponsafeed" scroll, allowing fans to follow drivers in real-time, a photokit allowing users to place their modified cars in 3D environments and new graphics.