YouTube makeup vlogger Lauren Luke teams up with BBH London for this shocking PSA disguised as a 'make up tutorial' that helps you camouflage the bruises and injuries from abuse, for charity Refuge. Luke, who produces videos under her Panacea81 handle, is one of YouTube's more prolific makeup artists, with almost 440,000 subscribers.

Hiding a message inside a beauty tutorial/haul video seems to be becoming a trend: VW previously did one featuring 'Nikkie,' who showed you how to create a smokey eye while teaching you a valuable lesson.