HP promotes Instant Ink with a vampire comedy

Rob McElhenney directs new ads from Goodby Silverstein & Partners

Published On
Jun 24, 2021

Editor's Pick

Printers and the undead might seem like an unlikely combination. But HP 's agency Goodby Silverstein & Partners came up with that idea for promoting its Instant Ink subscription service in a comedic series of ads featuring a married couple of "spokes-vampires."

To get across the idea that the ink is delivered automatically before you run out, meaning you don't need to leave your house, the vampires, portrayed by Beth Dover ("Orange is the New Black") and Tom Musgraves ("Fargo"), are shown in various scenarios using their printer.

For example, in a 30-second hero ad, when they run out of cyan ("What even is cyan?" asks the vampire wife despairingly)  they contemplate going to the store, but alas, they can't because of the sunlight. However, that's OK because the ink will be delivered at any time. Two other 15-second films sees them printing out copies of bat paintings, and portraits of themselves over the decades of the last century. 

The spots were directed by "It’s Always Sunny in Philadelphia"’ actor Rob McElhenney. “It’s easy to see yourself and your spouse in Vicky and Rus and that’s where we found the most comedy. These vampires are just like us, but immortal,” said McElhenney in a statement. “We love using the fact that vampires can’t leave their house during the day to highlight how annoying it is to run out of ink.” 

“The idea wasn’t to write TV commercials, but rather approach these more like an episodic sitcom. We want people to ask ‘when’s season 2 coming?!’ That’s why Rob was the perfect guy for the job,” added Laura Petruccelli, executive creative director at Goodby.



Jun 24, 2021
Client :
Agency :
Goodby Silverstein & Partners
Chief Marketing Officer HP :
Vikrant Batra
Global Head of Marketing HP Imaging, Printing & Solutions :
Deepak Masand
Head of Global Marketing Print Hardware Systems at HP :
Ladd Martin
Head of Marketing North America Marketing at HP :
Horacio Miranda
Director of NA Consumer Print Marketing at HP :
Laura Morris
NA Campaign Team Manager :
Esteban Davila
Campaign Manager :
Elizabeth Higashino
Campaign Manager :
Christine Dion
Co-Chairman :
Rich Silverstein
Executive Creative Director :
Laura Petruccelli
Creative Director :
Andrew Bancroft
Art Director :
Roseanne Overton
Copywriter :
Kayla Lott
Director of Broadcast Production :
Leila Gage
Executive Producer :
Tess Kenner
Senior Producer :
Melissa Nagy
Managing Partner :
Leslie Barrett
Group Account Director :
Melissa Buck
Account Manager :
Haley Grialou
Assistant Account Manager :
Will Young
Partner Head of Brand Strategy :
Bonnie Wan
Partner Head of Communication Strategy :
Christine Chen
Group Communication Strategy Director :
Dong Kim
Senior Communications Strategist :
Matt Hudgins
Junior Communications Strategist :
Josh German
Group Brand Strategy Director :
Kelly Evans-Pfeifer
Brand Strategy Director :
Cassidy Wilber
Director of Business Affairs :
Judy Ybarra
Business Affairs Manager :
Howie Mapson
Photographer :
Quinn Gravier
Photo Asst :
Keegan Attlee
Senior Print Producer :
Noah Dasho
Photo Retouching :
Dmax Imaging
Director :
Andrew Butte
DP :
Mark Sandoff
Line Producer :
Amanda Steigerwald
Production Company :
Raucous Content
Director :
Rob McElhenney
Owners/Executive Producer :
Steve Wi
Owners/Executive Producer :
Phyllis Koenig
Head of Production :
Gonul Aldogan
Producer :
Leanne Amos
DP :
Mike Berlucci
Production Designer :
Rika Nakanishi
Wardrobe Stylist :
Dawn Boonyachlito
Editorial :
Union Editorial
Editor :
Graham Turner
Assistant Editor :
Connie Chuang
Assistant Editor :
Roman Petrov
President / Managing Partner :
Michael Raimondi
Executive Producer :
Joe Ross
VFX / Finish Company :
ECD Partner :
Tim Davies
Lead Flame / VFX Supervisor :
Robert Murdock
Senior EP / Partner :
Sue Troyan
Senior VFX Producer :
Jami Schakel
Telecine :
Company 3
Colorist :
Tom Poole
Color Producer :
Alexandra Lubrano
Music :
Shortcake Music
Creative Director :
Katie Day
Producer / Mixer :
Kyle VandeKerkhoff
Composer :
Dmitriy Bolotnyy
Mix and Sound Design :
Sound Design / Mixer :
Adam Primack
Executive Producer :
Susie Boyajan

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