Last month, HP introduced its “Print, Play & Learn” platform, in which the brand teamed up with education experts to create printable activities to keep kids occupied while the coronavirus has shuttered schools around the country.
Extending the idea to support those on lockdown, the brand has tapped more than 30 artists to create for #WINDOWSOFHOPE, a collection of printable artworks filled with encouraging messages for frontline workers and all those trying to stay strong in these tough times.
The campaign from Goodby Silverstein & Partners encourages people to print out the art to display to the outside world from their windows. It includes vibrant, uplifting designs from the likes of Shepard Fairey, Noma Bar, Aaron Draplin, Kanae Sato and Jessica Hische. HP is asking consumers to share their displayed artwork with the hashtag #windowsofhope.
“We wanted to partner with the global creative community and give everyone additional ways to express how they’re feeling – from gratitude for essential workers to hope, love and togetherness,” said Vikrant Batra, CMO, HP in a statement.
“If we can spread love everywhere, it’ll help us all get through this,” added artist and GS&P creative Benny Gold, who also created artwork for the campaign.