HP taps Shepard Fairey, Noma Bar, Kanae Sato and more to create uplifting art for your windows
'Windows of Hope' encourages people to print out the works to support those toiling through the crisis
Editor's Pick
Last month, HP introduced its “Print, Play & Learn” platform, in which the brand teamed up with education experts to create printable activities to keep kids occupied while the coronavirus has shuttered schools around the country.
Extending the idea to support those on lockdown, the brand has tapped more than 30 artists to create for #WINDOWSOFHOPE, a collection of printable artworks filled with encouraging messages for frontline workers and all those trying to stay strong in these tough times.
The campaign from Goodby Silverstein & Partners encourages people to print out the art to display to the outside world from their windows. It includes vibrant, uplifting designs from the likes of Shepard Fairey, Noma Bar, Aaron Draplin, Kanae Sato and Jessica Hische. HP is asking consumers to share their displayed artwork with the hashtag #windowsofhope.
“We wanted to partner with the global creative community and give everyone additional ways to express how they’re feeling – from gratitude for essential workers to hope, love and togetherness,” said Vikrant Batra, CMO, HP in a statement.
“If we can spread love everywhere, it’ll help us all get through this,” added artist and GS&P creative Benny Gold, who also created artwork for the campaign.
Credits
- Date
- May 05, 2020
- Client :
- HP
- Agency :
- Goodby Silverstein & Partners
- Artist :
- Aaron Draplin
- Artist :
- Aaron Lowell Denton
- Artist :
- Alex Trochut
- Artist :
- Andy Rementer
- Artist :
- Aurelia Durand
- Artist :
- Benny Gold
- Artist :
- Brosmind
- Artist :
- Cachetejack
- Artist :
- Daniel Semanas
- Artist :
- DXTR
- Artist :
- Erik Marinovich
- Artist :
- Fabio Bene
- Artist :
- Hattie Stewart
- Artist :
- Jeremy Fish
- Artist :
- Jeremyville
- Artist :
- Jessica Hische
- Artist :
- Justin Poulter
- Artist :
- Kanae Sato
- Artist :
- Keith Shore
- Artist :
- Kelly Anna
- Artist :
- Kelly Malka
- Artist :
- Kristian Hammerstad
- Artist :
- Laura Callaghan
- Artist :
- Little Friends of Printmaking
- Artist :
- Magoz
- Artist :
- Marylou Faure
- Artist :
- Matt Johnstone
- Artist :
- Mike Perry
- Artist :
- Noma Bar
- Artist :
- Ornamental Conifer
- Artist :
- Pablo Rochat
- Artist :
- Paul Thurlby
- Artist :
- Rude
- Artist :
- Sameer Kulavoor
- Artist :
- Shepard Fairey
- Artist :
- Teng Yu
- Artist :
- Timothy Goodman
- Artist :
- Tishk Barzanji
- Artist :
- Todd King
- Chief Marketing Officer of HP :
- Vikrant Batra
- Global Head of Marketing Print :
- Deepak Masand
- Head of Global Marketing Print Hardware Systems :
- Ladd Martin
- Global Marketing for Consumer Print :
- Amy Rowan
- Global Print Program Manager :
- Amy Witkop
- Co-Chairmen :
- Jeff Goodby
- Co-Chairmen :
- Rich Silverstein
- Chief Creative Officer :
- Margaret Johnson
- Creative Director :
- Wes Phelan
- Creative Director :
- Matt Edwards
- Associate Creative Director :
- Kurt Mills
- Associate Creative Director :
- Daniel Righi
- Copywriter :
- Clark Chamberlin
- Art Director :
- Jason Gan
- Director of Production Arts :
- Will Hung
- Managing Partner :
- Leslie Barrett
- Account Director :
- Melissa Buck
- Account Manager :
- Jackie Russell
- Assistant Account Manager :
- Vivian Cheng
- Partner Head of Brand Strategy :
- Bonnie Wan
- Partner Head of Communication Strategy :
- Christine Chen
- Group Brand Strategy Director :
- Kelly Evans-Pfeifer
- Group Communications Strategy Director :
- Dong Kim
- Strategy Director :
- Cassidy Wilber
- Senior Brand Strategist :
- Marisa Perazzelli
- Senior Communications Strategist :
- Matt Hudgins
- Brand Strategist :
- Briana Patrick
- Co-Director of Production :
- Leila Gage
- Co-Director of Production :
- Margaret Brett-Kearns
- Senior Print Producer/Art Buyer :
- Noah Dasho
- Interactive Producer :
- Danielle Riccardi
- Assistant Content Creative :
- Emilio Diaz
- Director of Business Affairs :
- Judy Ybarra
- Business Affairs Manager :
- Howie Mapson
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