HP taps Shepard Fairey, Noma Bar, Kanae Sato and more to create uplifting art for your windows

'Windows of Hope' encourages people to print out the works to support those toiling through the crisis

Published On
May 05, 2020

Editor's Pick

Last month, HP introduced its “Print, Play & Learn” platform, in which the brand teamed up with education experts to create printable activities to keep kids occupied while the coronavirus has shuttered schools around the country.

Extending the idea to support those on lockdown, the brand has tapped more than 30 artists to create for #WINDOWSOFHOPE, a collection of printable artworks filled with encouraging messages for frontline workers and all those trying to stay strong in these tough times. 

The campaign from Goodby Silverstein & Partners encourages people to print out the art to display to the outside world from their windows. It includes vibrant, uplifting designs from the likes of Shepard Fairey, Noma Bar, Aaron Draplin, Kanae Sato and Jessica Hische. HP is asking consumers to share their displayed artwork with the hashtag #windowsofhope.

“We wanted to partner with the global creative community and give everyone additional ways to express how they’re feeling – from gratitude for essential workers to hope, love and togetherness,” said Vikrant Batra, CMO, HP in a statement.
 
 “If we can spread love everywhere, it’ll help us all get through this,” added artist and GS&P creative Benny Gold, who also created artwork for the campaign.
 

Credits

Date
May 05, 2020
Client :
HP
Agency :
Goodby Silverstein & Partners
Artist :
Aaron Draplin
Artist :
Aaron Lowell Denton
Artist :
Alex Trochut
Artist :
Andy Rementer
Artist :
Aurelia Durand
Artist :
Benny Gold
Artist :
Brosmind
Artist :
Cachetejack
Artist :
Daniel Semanas
Artist :
DXTR
Artist :
Erik Marinovich
Artist :
Fabio Bene
Artist :
Hattie Stewart
Artist :
Jeremy Fish
Artist :
Jeremyville
Artist :
Jessica Hische
Artist :
Justin Poulter
Artist :
Kanae Sato
Artist :
Keith Shore
Artist :
Kelly Anna
Artist :
Kelly Malka
Artist :
Kristian Hammerstad
Artist :
Laura Callaghan
Artist :
Little Friends of Printmaking
Artist :
Magoz
Artist :
Marylou Faure
Artist :
Matt Johnstone
Artist :
Mike Perry
Artist :
Noma Bar
Artist :
Ornamental Conifer
Artist :
Pablo Rochat
Artist :
Paul Thurlby
Artist :
Rude
Artist :
Sameer Kulavoor
Artist :
Shepard Fairey
Artist :
Teng Yu
Artist :
Timothy Goodman
Artist :
Tishk Barzanji
Artist :
Todd King
Chief Marketing Officer of HP :
Vikrant Batra
Global Head of Marketing Print :
Deepak Masand
Head of Global Marketing Print Hardware Systems :
Ladd Martin
Global Marketing for Consumer Print :
Amy Rowan
Global Print Program Manager :
Amy Witkop
Co-Chairmen :
Jeff Goodby
Co-Chairmen :
Rich Silverstein
Chief Creative Officer :
Margaret Johnson
Creative Director :
Wes Phelan
Creative Director :
Matt Edwards
Associate Creative Director :
Kurt Mills
Associate Creative Director :
Daniel Righi
Copywriter :
Clark Chamberlin
Art Director :
Jason Gan
Director of Production Arts :
Will Hung
Managing Partner :
Leslie Barrett
Account Director :
Melissa Buck
Account Manager :
Jackie Russell
Assistant Account Manager :
Vivian Cheng
Partner Head of Brand Strategy :
Bonnie Wan
Partner Head of Communication Strategy :
Christine Chen
Group Brand Strategy Director :
Kelly Evans-Pfeifer
Group Communications Strategy Director :
Dong Kim
Strategy Director :
Cassidy Wilber
Senior Brand Strategist :
Marisa Perazzelli
Senior Communications Strategist :
Matt Hudgins
Brand Strategist :
Briana Patrick
Co-Director of Production :
Leila Gage
Co-Director of Production :
Margaret Brett-Kearns
Senior Print Producer/Art Buyer :
Noah Dasho
Interactive Producer :
Danielle Riccardi
Assistant Content Creative :
Emilio Diaz
Director of Business Affairs :
Judy Ybarra
Business Affairs Manager :
Howie Mapson

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