Dame D.O.L.L.A. aka Damian Lillard drops a new diss track and music video for Hulu

NBA star continues the brand's 'Sellouts' campaign from Big Family Table

Published On
Jan 04, 2021

Editor's Pick

Over the last year, Hulu has tried to remind viewers that despite the pandemic, its live sports broadcasts have lived on. But now as we head into 2021, the streaming platform wants people to remember that it has a lot of other things going on outside of football fields and basketball courts.
To convey that message, Hulu brought back one of its spokesathletes, Portland Trail Blazers Point Guard Damian Lillard, to perform an original tune. 


The NBA star is also a proven rap star, having already released three albums under his artist name Dame D.O.L.L.A. (and according some, he’s the league’s best rapper ). In the new campaign, Dame D.O.L.L.A. drops the new song he wrote himself in a spot and music video. Last week, he teased the effort on Instagram, announcing he’d be releasing a new diss track. Today we find out that diss is directed toward cable, which doesn’t compare to Hulu’s 65 live channels, a streaming library, new originals and big movies—”It’s a lifestyle … all the time,” he preaches.
The track is available on all major music streaming platforms. The music video debuted today on Hulu’s YouTube channel and the 30-second national broadcast ad dropped thing morning during “Good Morning America.” The campaign was created out of Big Family Table and directed by Hungry Man’s Dave Laden, who were also behind the brand’s “Live Sports” ads from last year, which involved deepfaking athletes’ faces onto substitute bodies.  



Jan 04, 2021
Client :
Agency :
Big Family Table
Director :
Dave Laden
Production Company :
Hungry Man
Head of Creative :
Guto Araki
Account Director :
Lacy Borko
Senior Producer :
Judd Stricker
Creative Director :
Eric Manchester
Creative Director :
Neal Desai
Senior Art Director :
Max Pollak
Senior Copywriter :
Carly Blitz
Account Supervisor :
Andrew Haumersen
Account Executive :
Courteney Case
Account Coordinator :
Derek Longest
Senior Strategist :
Ravi Jayanath
Executive Business Affairs Manager :
Jimmy Gutierrez
Executive Producer :
Caleb Dewart
Executive Producer / Managing Partner :
Mino Jarjoura
Producer :
Omar Bustos
Director of Photography :
Trent Opaloch
Editorial :
The Den Editorial
Executive Producer :
Mary Ellen Duggan
Sr. Editor :
Christjan Jordan
Jr. Editor :
Hannelore Gomes
Post VFX :
Tribbo Post
VFX Creative Director :
Bibinho Carvalho
VFX Supervisor / Senior Flame Artist :
Rodrigo Pina
Flame Artist :
Bruno Spinella
3D Lead Artist :
Erick Buosi
3D Modeling :
Alexandre Takeshi
3D Modeling :
Helder Alves
VFX Producer :
Pamella Pesareli
VFX Producer :
Tato Carvalho
Account Manager :
Carolina Barro
Color Company :
Colorist :
Mark Gethin
Color Producer :
Diane Valera
Associate Producer :
Phoebe Torsilieri
Color Assist :
Nate Seymour
Audio Post Company :
Lime Studios
Audio Mixer :
Mark Meyuhas
Audio Assistant :
Peter Lapinski
Producer :
Kayla Phungglan
Executive Producer :
Susie Boyajan
Post VFX Animation :
King & Country
Executive Producer :
Jerry Torgerson
Creative Director :
Rick Gledhill
Producer :
Ryan Lowrie
VFX Supervisor :
Andrew Cook
Designer :
Austin Hyde
Designer :
Josh Lewis
Designer :
Tom Kenney
Animator :
Austin Hyde
Animator :
Arturo Perez
Animator :
Jaume Osman

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