Hulu, the new home of ‘Grey’s Anatomy,’ celebrates with a nostalgic campaign

Streamer leans into the medical drama’s memorable moments in billboards and social ads

Published On
Mar 08, 2024
Hulu billboard showing Patrick Dempsey and Ellen Pompeo and the line "Pick me. Choose me. Stream me."

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In Season 2, Episode 5, of “Grey’s Anatomy,” which aired on Oct. 23, 2005, Meredith Grey (Ellen Pompeo) confesses her love to Derek Shepherd (Patrick Dempsey) in a monologue that would become one of the most memed moments in TV history.

“Pick me, choose me, love me,” she pleaded.

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Pompeo actually didn’t love the speech—she felt it was a bad look for her character to be begging a man for anything. Yet it’s endured in pop culture. And it’s one of the lines Hulu riffs on in a new campaign, as every episode of the ABC medical drama is now available for streaming on the platform.

Hulu billboard for Grey's Anatomy

Hulu billboard for Grey's Anatomy

Hulu billboard for Grey's Anatomy

In addition to out-of-home ads running nationally, the campaign includes videos in social and digital that also take viewers down memory lane.

 
 

The campaign breaks Friday ahead of next week’s Season 20 premiere.

“Hulu is now home to every ‘Grey’s’ ever, which means the fans will get to do what they do best: show up for this cast of characters over and over again,” said Barrie Gruner, EVP of marketing and publicity at Hulu. “Spotlighting the entire series in its 20th season alongside our partners at ABC has felt like a true moment for our collective teams.”

It was announced late last year that Hulu would be acquiring the full “Grey’s Anatomy” catalog. The series has long streamed on Netflix, where it will remain. However, only Hulu will be streaming the Season 20 episodes the day after they air on ABC.

Grey's Anatomy cast members sitting on a green Hulu couch