Humpty Dumpty Lands in the Hospital in Turbo Tax's Super Bowl Ad
The Story Continued During the Big Game
Feb 05, 2017
Before the Super Bowl, Turbo Tax explained how fairy tale legend Humpty Dumpty had such a great fall: he was doing his taxes.
During the game, the advertiser followed the famous egg all the way to the hospital, where he lies in a bed leaking yolk from his mouth as he waits for his cracks to get repaired. All the while, he seeks advice from a Turbo Tax representative on his phone -- because his henchman, apparently, aren't up to snuff.
The spot was created out of Wieden & Kennedy, Portland and directed by Smuggler's Ivan Zacharias.