Humpty Dumpty Lands in the Hospital in Turbo Tax's Super Bowl Ad

The Story Continued During the Big Game

Published On
Feb 05, 2017

Editor's Pick

Before the Super Bowl, Turbo Tax explained how fairy tale legend Humpty Dumpty had such a great fall: he was doing his taxes.

During the game, the advertiser followed the famous egg all the way to the hospital, where he lies in a bed leaking yolk from his mouth as he waits for his cracks to get repaired. All the while, he seeks advice from a Turbo Tax representative on his phone -- because his henchman, apparently, aren't up to snuff.

The spot was created out of Wieden & Kennedy, Portland and directed by Smuggler's Ivan Zacharias.


Feb 05, 2017
Brand :
Client :
Agency :
Wieden & Kennedy-Portland
Director :
Ivan Zacharias
Creative Director :
Erik Fahrenkopf
Creative Director :
Max Stinson
Copywriter :
Wayne Ching
Art Director :
Susan Land
Producer :
Jeff Selis
Head of Production :
Ben Grylewicz
Co-Founder :
Brian Carmody
Executive Producer :
Allison Kunzman
Co-Founder :
Patrick Milling Smith
Production Company :
Cinematographer :
Adam Kimmel
Editor :
Matthew Hilber
Editorial Company :
Joint Editorial
Editorial Company :
Editor :
Filip Malasek
Visual Effects Company :
The Mill
Color :
The Mill

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