Sports Illustrated's Bikini Issue Cover Is All Messed Up, Thanks to Snickers
Candy Brand Once Again 'Hijacks' Special Edition
By
Ann-Christine Diaz
Published On
Feb 17, 2016

Editor's Pick
Snickers once again "hijacks" Sports Illustrated's annual swimsuit issue with new cover ads illustrating how hunger can affect the sexy shots of the magazine, in the latest executions for its "You're Not You When You're Hungry" campaign.
The brand, along with BBDO created a pair of ads for both sides of the back cover. One shows what happens when a photo retoucher sets out to tidy up a bikini model picture on an empty stomach (can you pick out all 11 mistakes?). Another illustrates what happens when a wind machine operator goes to set with a grumbling tummy.
The effort follows last year's ads, which showed what the cover model can become when she's starving.
Credits
- Date
- Feb 17, 2016
- Brand :
- Snickers
- Client :
- Snickers
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director/Production :
- Gianfranco Arena
- Executive Creative Director/Production :
- Peter Kain
- Senior Art Director :
- Florian Marquardt
- Senior Copywriter :
- Rodrigo Linhares
- Executive Art Producer :
- Betsy Jablow
- Project Producer :
- Albert Hajduk
- Print Producer :
- Len Rappaport
- Global Account Director :
- Susannah Keller
- Account Director :
- Josh Steinman
- Account Manager :
- Nick Robbins
- Creative Planner :
- Alaina Crystal
- Photographer :
- Vincent Dixon
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
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