Sports Illustrated's Bikini Issue Cover Is All Messed Up, Thanks to Snickers
Candy Brand Once Again 'Hijacks' Special Edition
Feb 17, 2016
Snickers once again "hijacks" Sports Illustrated's annual swimsuit issue with new cover ads illustrating how hunger can affect the sexy shots of the magazine, in the latest executions for its "You're Not You When You're Hungry" campaign.
The brand, along with BBDO created a pair of ads for both sides of the back cover. One shows what happens when a photo retoucher sets out to tidy up a bikini model picture on an empty stomach (can you pick out all 11 mistakes?). Another illustrates what happens when a wind machine operator goes to set with a grumbling tummy.
The effort follows last year's ads, which showed what the cover model can become when she's starving.