"We're All Gamers" ad campaign

Envoy partnered with HyperX (made by Kingston Technology Corp.) to celebrate how gaming has grown to an audience of billions globally--from esports professionals, to social streamers, to mainstream consumers. HyperX creates products for all gamers--regardless of whether you prefer consoles, PCs, mobile devices, or all of the above. Their headsets, keyboards, mice and components are durable and responsive, helping gamers perform at their best when it counts--whether you're in Katowice at the finals of ESL's international Fortnite competition or in your living room trash-talking friends over NBA 2K. The "We're All Gamers" campaign spanned broadcast, digital and social media. We featured celebrity entertainers, athletes and esports professionals to illustrate how pervasive gaming has become including Post Malone, Pokimane, Joel Embiid, Gordon Hayward, JuJu Smith-Schuster, De'Aaron Fox, Shroud and Daigo. The US campaign release generated over 700 million views in the first 6 months and was subsequently expanded to Europe (including soccer stars Marco Reus, Raphael Varane, Dele and Casamiro).

"We're All Gamers" ad campaign

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