This Cute Toy Store Ad Is Getting Praise for Its Gender Equality Message
Animated Ad Features a Little Boy Who Imagines Himself as a 'Queen for the Day'
Editor's Pick
U.K. toy retailer Smyths Toy Superstores is running a cute animated spot that features a little kid imagining himself as a toy -- and it's picking up some praise for not conforming to gender stereotypes.
The ad, the first work for the brand from McCann Manchester, changes the lyrics of Beyonce's "If I Were a Boy" to "If I Were a Toy," and shows the boy not only picturing himself as a space rocket and riding a motorbike but becoming a "queen for a day" dressed in a pink dress.
As Huffington Post noted, the campaign has garnered a number of positive Twitter comments since it broke on Sept. 23, including "Kudos to @SmythsToysUK for promoting non-gender-stereotyped toys."
The spot was directed by Outsider's Alex Littlechild, with MPC responsible for the character design and animation.
Credits
- Date
- Sep 30, 2016
- Brand :
- Smyths
- Client :
- Smyths
- Agency :
- McCann-Manchester
- Managing Partner :
- Richard Aldiss
- Account Manager :
- Kim Cleaver
- Copywriter :
- Becci Tyrrell
- Art Director :
- Adam Richardson
- Creative Director :
- Dave Price
- Creative Director :
- Neil Lancaster
- Planning Director :
- Julie Randall
- Agency Producer :
- Hannah Entwistle
- Production Company :
- Outsider
- Post Production :
- MPC
- Director :
- Henry Littlechild
- Media Planning and Buying :
- Mike Frost
- Media Planning and Buying :
- GMX
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