Aussie bank Westpac tells the tale of a man with a heart as big as his mustache

'Proudly Supporting' campaign continues with a moving story about selflessness

Published On
Aug 07, 2018

Editor's Pick

Australian bank Westpac's "Proudly Supporting" campaign is a celebration of the better natures of the country's inhabitants. In April, DDB Syndey created a cinematic restrospective of important moments when people came together to support each other.

Now the agency moves the focus to a single town, with the touching story of Frank, an immigrant who can't help but help others. In the mid-20th Century, as a newcomer to Australia and sporting an impressive handlebar mustache, he helps a young woman as she stumbles on the sidewalk. As is inevitable in these kinds of tales, they fall in love and get married, though he arrives to the chapel dishevelled after helping a stranger catch a wayward horse.

The couple has a child, and the young wife notices how her husband always puts others first, even in the most competitive of sports. He becomes a music teacher and cultivates the talents of children, rescues townsfolk during dust storms and spends time with his grandchildren.

After a long, happy life, his funeral is filled with the friends he's made, who give his grieving widow a moving tribute to show their love for Frank--and his facial hair.

The tale, directed by Christopher Riggert via Finch, is set to Australian folk-pop classic "I'll Never Find Another You" by The Seekers, covered by Sydney-based singer Julia Jacklin. It is running on TV and in cinemas and is supported by out-of-home, radio, social and digital placements.

Credits

Date
Aug 07, 2018
VFX Producer:
Bonnie Wilkonson-Smith
VFX Supervisor:
Nick Ponzont
VFX/Online:
Blackbird
Producer:
Kani Saib
Colorist:
Billy Wychgel
Grade:
Nakatomi
Executive Producer:
Nicoletta Rousianos
Editor:
Bernard Garry Ase
Editor:
Stewart Reeves
Edit Facility:
The Editors
Producer:
Camilla Mazzaferro
Executive Producer:
Karen Bryson
Managing Director:
Corey Esse
Director of Photography:
Dimitri Karakatsanis
Director:
Christopher Riggert
Production Company:
Finch Company
Senior Planner:
Joseph Smeaton
Planning Partner:
Dom Hickey
Business Manager:
Bianca Cohn
Group Business Director:
Topher Jones
Managing Partner:
Chiquita King
Senior Producer:
Tash Johnson
Head of Integrated Content:
Sevda Cemo
Senior Copywriter:
Guy Lemberg
Senior Art Director:
Tristan Cornelius
Creative Partner:
Matt Chandler
Head of Art:
Noah Regan
Executive Creative Director:
Tara Ford
Chief Creative Officer:
Ben Welsh
Senior Manager Advertising:
Amber Joyce
Senior Manager Advertising:
Loren Elsegood
Head of Westpac Advertising:
Andrew Howie
Head of Brand, Advertising & Media:
Jenny Melhuish
Head of Consumer Marketing:
Adrian McCaffrey
Brand:
Westpac

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