IHOP introduces cereal pancakes with the help of a 'Child Executive Officer'

New ads from Droga5 show the little exec offering up ideas like a pool of cereal

Published On
Mar 03, 2020

Editor's Pick

IHOP is introducing "cereal pancakes" to its menu in a new campaign starring a "Child Executive Officer."

In what the company calls the first of a series of new "nostalgia-fueled" menu innovations, the new items include pancakes made with Lucky Charms, Cap’n Crunch and Cinnamon Toast Crunch.

The campaign is created via Droga5, with the spots directed by Ulf Johansson via Smith & Jones. They include one showing a little girl take charge of an IHOP board meeting to explain the products and the fact that kids will eat free from 4-10pm each day "because we don't have any money." She also comes up with the idea of a pool full of cereal, which the adults around the boardroom table then enjoy. In a second spot, she takes the board through a series of slides about the products, ending with a huge waterslide.

Further menu items being introduced the child CEO will appear throughout March. 

Credits

Date
Mar 03, 2020
Client:
IHOP
Agency:
Droga5
Creative Chairman:
David Droga
Global Chief Creative Officer:
Neil Heymann
Co-Chief Creative Officer:
Tim Gordon
Co-Chief Creative Officer:
Felix Richter
Executive Creative Director:
Scott Bell
Group Creative Director:
Daniel Kelly
Creative Director:
Todd Rone Parker
Associate Creative Director:
Nicholas Bauman
Senior Art Director:
Rob McQueen
Art Director:
Chloe Friedman
Copywriter:
Giovanna Saffos
Group Design Director:
Rich Greco
Designer:
Maddie Bones
Chief Creation Officer:
Sally-Ann Dale
Director of Film Production:
Jesse Brihn
Executive Producer Film:
Dave Stephenson
Senior Producer Film:
Forrest Holt
Associate Producer:
Robert Matuluko
Head of Interactive Production:
Tasha Cronin
Executive Producer Interactive:
Shayan Amir-Hosseini
Producer Interactive:
Teia Meigneux
Associate Producer Interactive:
Lauren Williams
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Harry Roman-Torres
Group Strategy Director:
Ben Brown
Strategy Director:
Ryan McDaid
Strategy Director:
Drew Simel
Senior Strategist:
Alexandra Cohen
Head of Communications Strategy:
Dean Challis
Communications Strategy Director:
Liz Hartley
Senior Communications Strategist:
Mariel Milner
Junior Communications Strategist:
Hayley Nevins
Group Strategy Director:
Ryan Miller
Data Strategy Director:
Tradd Salvo
Senior Data Strategist:
Ty Matsunaga
Junior Data Strategist:
Erik Smith
Director of Business Affairs:
Dan Simonetti
Business Affairs Manager:
Jeannie Curcio
Talent Manager:
Bailey Martin
Traffic Manager:
Wendy Kaplan
Group Account Director:
Lauren Tomlinson
Account Director:
Rosalie Bonner
Account Manager:
Janelle Whitehurst
Associate Account Manager:
Sarah Kahn
Group Project Manager:
Ashlee Cain
Senior Project Manager:
Tessa Muchura
Junior Project Manager:
Damaris Giha
Chief Marketing Officer:
Brad Haley
Executive Director Consumer Marketing:
Michael McCarthy
Sr. Marketing Analyst :
Amanda Tostado
Digital and Social Media Manager:
Jeff Stark
Senior Manager Brand Marketing & Strategy :
Sarah Lazar Ghaim
Head of Communications:
Stephanie Peterson
VP Marketing:
Alisa Gmelich
Production Company:
Smith & Jones
Director:
Ulf Johanson
Director of Photography:
Andrzej Sekula
UPM/Executive Producer:
Philippa Smith
Production Company:
Macguffin Films
Director:
Kevan Bean
Executive Producer:
Gloria Colangelo
Producer:
Pete Dever
Editorial:
No6
Editor:
Justin Quagliata
Assistant Editor:
Ryan Hennessy
Assistant Editor:
Renn Cheadle
Managing Director:
Corina Dennison
Producer:
Weston VerSteeg
Producer:
Amanda Slamin
Post Production:
No7
Managing Director:
Corina Dennison
Producer:
Laura Molinaro
Artist:
Dave Gerber
Artist:
Chris McNinch
Artist:
Christian Matts
Color:
CO3
Colorist:
Tim Masick
Sound:
Sonic Union
Mixer/Sound Designer:
Dave Pappa
Music:
Asche & Spencer
Music:
APM

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