Ikea pays tribute to Angela Merkel on her final day

Print and social ad from Thjnk Berlin shows her 'home at last'

Published On
Dec 08, 2021

Editor's Pick

It's the end of an era today as Germany's Chancellor Angela Merkel bows out after 16 years in office. 

To mark her departure, Ikea paid tribute with a timely print ad appearing today in two German daily newspapers, Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. It simply shows a Merkel lookalike sitting in an Ikea armchair in a plainly furnished room, with the caption "Home at At Last."

The ad, created by Thjnk Berlin, is also running widely on social media. 


Dec 08, 2021
Client :
Ikea Germany
Agency :
Country Marketing Manager :
Heiko Klauer
Marketing Comm. Manager :
Stefanie Albert
Project Manager :
Immacolata Lidia Costantino
Managing Director Creation :
Stefan Schulte
Creative Director :
Sabine Kuckuck
Creative Art :
Armin Hassanzadeh
Managing Director Account :
Hendrik Heine
Account Director :
Carolin Uppenbrock
Account Manager :
Junior: Daniel Küsters
Producing Director :
Charlott Stave
Media :
Senior Media Consultant :
Nina Lemke
Media Consultant :
Annalea Nickel

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