Ikea pays tribute to Angela Merkel on her final day
Print and social ad from Thjnk Berlin shows her 'home at last'
By
Alexandra Jardine
Published On
Dec 08, 2021

Editor's Pick
It's the end of an era today as Germany's Chancellor Angela Merkel bows out after 16 years in office.
To mark her departure, Ikea paid tribute with a timely print ad appearing today in two German daily newspapers, Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. It simply shows a Merkel lookalike sitting in an Ikea armchair in a plainly furnished room, with the caption "Home at At Last."
The ad, created by Thjnk Berlin, is also running widely on social media.
Credits
- Date
- Dec 08, 2021
- Client :
- Ikea Germany
- Agency :
- thjnk-Berlin
- Country Marketing Manager :
- Heiko Klauer
- Marketing Comm. Manager :
- Stefanie Albert
- Project Manager :
- Immacolata Lidia Costantino
- Managing Director Creation :
- Stefan Schulte
- Creative Director :
- Sabine Kuckuck
- Creative Art :
- Armin Hassanzadeh
- Managing Director Account :
- Hendrik Heine
- Account Director :
- Carolin Uppenbrock
- Account Manager :
- Junior: Daniel Küsters
- Producing Director :
- Charlott Stave
- Media :
- Mediacom
- Senior Media Consultant :
- Nina Lemke
- Media Consultant :
- Annalea Nickel
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