Warning: This portrait of a world without fresh air might profoundly depress you

A strong case for opening a window from Danish agency &Co

Published On
May 24, 2018

Editor's Pick

Velux, the window and skylight brand, has gone to extreme measures to persuade us to let a little fresh air into our homes in a new online film.

Created by Danish agency &Co, the film is entitled "The Indoor Generation" and is narrated by an almost unnaturally pale little girl who explains that her generation is being raised in a society that spends too much time indoors.

She describes how society has built itself homes imbued with artificial light, chemicals and toxicants and has kept out daylight and fresh air--resulting in conditions such as asthma and allergies and kids who can't concentrate in school.

Directed by Martin de Thurah via Bacon, it's a depressing, dystopian portrait that might well have you reaching to open a window before the finale of the three-minute video--which of course ends by revealing that all will be well if you just bother to put in a Velux window.

About

Credits

Date
May 24, 2018
Client:
Velux
Account Director:
Christian Grosen
Account Manager:
Sarah Gandil
Creative Director:
Robert Cerkez
Senior Art Director:
Henrik Tvilling
UK Copywriter:
Thomas Golzen
Senior Strategic Planner:
Lone Tvedergaard Bach
Strategic Planner:
Katrine Thamdrup
Head of Social Media:
Morten Saxnæs
Senior Social Media Planner:
Emil Towity
Graphic Designer:
Anders Martin Jensen
Graphic Designer:
Brian Dahl
Executive Agency Producer:
Anders Toustrup Darre
Agency Producer:
Anne-Mette Lund
Agency Editor:
Alexander Topsøe
Production Company:
Bacon
Executive Producer:
Mette Jermiin
Producer:
Charlie Gaugler
Director:
Martin de Thurah
Director, Photography:
Kasper Tuxen
Focus Puller:
Daniel Parmo
Gaffer:
Thomas Bekker
Best Boy:
Alex Suhr
Grip:
Christian Brøndum
Steadicam Operator:
Flemming Laybourne
Manager:
Birgitte Rask
Production Designer:
Simone Grau Roney
Propsmaster:
Wonderland
Stylist:
Melanie Buchhave
Wardrobe:
Melanie Buchhave
Makeup:
Jeanette Svendsen
Extra Coordinator:
Laura Valentiner-Bohse
Assistant:
Laura Valentiner-Bohse
Sound Recordist:
Jamie Louis Thurman
Post Production:
Bacon X
Editor:
Olivier Bugge Coutté
Colorist:
Hanibal Lang
Visual Effects:
Bacon X
Sound Design:
Ballad
Sound Design:
Simon Torp Littauer
Sound Design:
Adrian Aurelius Skovgaard
Music Composer:
Nielsen
Music Composer:
Gregers Mærsk Møller
Production Manager:
Christina E. Nielsen
Photographer:
Søren Solkær
Digital Retouch:
Eli Larjboschitz
Digital Retouch:
Mogens Wittrup
Global Media Partner:
Oath Nordics
Account Director:
Kenneth Landbo
Account Strategist:
Rasmus Mikkelsen
Project Manager:
Louise Brogaard
Head of Content Distribution:
Jan Jakob Holm-Weber
Global Hub Leader:
Paula Mc Nulty
Associate Director:
Emily Mitchell
Account Director:
Julie Williams
PR Assistant:
Fiona Duncan
Agency:
& Co.-Denmark
Senior Copywriter:
Peter Dinesen
Art Director:
Ole Hoffmann
Art Director:
Kristoffer Winther
Art Director:
Katrine Winblad
Art Director:
Lea Flodgaard
Casting:
Claire Catterson
Casting:
Art Cast
Casting:
Lena PÃ¥ske
Casting:
Another Casting Company

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Project Type