With advances in artificial intelligence everywhere at the moment, banking giant ING made a film about its own latest "robotic" innovation.
Created by agency Rosapark, the film introduces us to "TOM," the latest addition to ING's customer service department. "TOM" appears to be an advanced android, as we hear about his amazing neural networks and ability to assimilate information, in testimonials from a neuroscientist, a director of innovation and a colleague. Captured on camera, he appears almost halfway between human and robot.
Eventually, however, Tom sneezes and we discover he's a normal person, just like everyone else—as ING stresses that even though it offers digital banking, it's still staffed by real people.
Sacha Lacroix, general director at Rosapark, explains in a statement: “While many brands are becoming more inventive in developing services that automate the relationship, they’re not addressing the fundamental problem, lack of consideration. Because when it comes to helping or advising a client, nothing can replace a human, the only person capable of a constructive and personalized exchange."
The ad was shot at ING's real-life Paris premises and was directed by Armand de Saint-Salvy via Tobago.