Samsung Teams With Jay-Z For Album Download Offer
Special app will allow a million Samsung users free download
Editor's Pick
Two quarters of the way through game 5 of this year’s NBA playoffs, Samsung and rapper Jay-Z presented Miami Heat and San Antonio Spurs fans with the opportunity to download his new album Magna Carta Holy Grail 72-hours before its July 4th release. For free. That is, if they manage to be amongst the first million Samsung SIII, S4 and Galaxy Note users to download customized new app that will available on June 24th. According to the Wall Street Journal, Samsung paid Jay-Z $5 per unit, effectively granting him $5 million in sales and platinum album status before the album is even released.
72andSunnny's three-minute spot aired last night and features the musician in a work session with an all-star team of producers – Rick Rubin, Timbaland, Swizz Beatz and Pharrell Williams – discussing his vision for his new project. The ad ends with Samsung’s tagline “The Next Big Thing.”
Credits
- Date
- Jun 17, 2013
- Brand :
- Samsung
- Client :
- Samsung
- Brand :
- Jay-Z
- Client :
- Jay-Z
- Agency :
- 72andSunny
- Chief Executive Offier/Partner :
- John Boiler
- Executive Creative Director/Partner :
- Jason Norcross
- Managing Director :
- James Townsend
- Creative Director :
- Peter Novosel
- Creative Director :
- Jay Kamath
- Senior Designer :
- Allison Hayes
- Chief Production Officer :
- Tom Dunlap
- Head of Film Production :
- Sam Baerwald
- Group Film Production Director :
- Nicole Haase
- Film Producer :
- Esther Perls
- Senior Brand Manager :
- Andy Silva
- Production :
- Anonymous Content
- Director :
- Mark Romanek
- Senior Executive Producer :
- Eric Stern
- Producer :
- Aris McGarry
- Director, Photography :
- Jody Lee Lipes
- Editorial :
- Arcade Edit
- Managing Partner :
- Damian Stevens
- Editor :
- Geoff Hounsell
- Assistant Editor :
- Andrew Leggitt
- Post Producer :
- The Mill
- Producer :
- Carl Walters
- Colorist :
- Fergus McCall
- Finish :
- Kyle Cody
- Audio Mix :
- Heard City
- Mixer :
- Evan Mangiamele
- Assistant Mixer :
- Jeremy Siegal
- Executive Producer :
- Gloria Pitagorsky
Need a credit fix? Contact the Creativity Editors
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