This disturbing film about a father and his transgender teen has a heartbreaking twist
France's Inter-LGBT aims to highlight discrimination
Editor's Pick
France's Inter-LGBT is highlighting violence and discrimination against young transgender people in a harrowing new film with an unexpected twist.
Created by TBWA/Paris, the film stars a teenager who has transitioned from a boy to a girl. We see the child with a black eye, the father shouting, then both fighting. In another scene, the father has shut the teen in a closet, holding the door as the child struggles to get out. At one point the father even drives his kid to an empty road in the car and makes them get out and run.
However, towards the end of the spot, the reveal shows the father comforting the teenager after they tell him they've been bullied at school. The dad embraces the crying child and promises to help them deal with life in the real world. "It's going to be tough, but I will help you," he says. "Love you, my girl."
The message on screen tell us "No parent should have to prepare their child to confront life, rather than just live it. 85% of trans people will be attacked during their lives."
The film was directed by Guilhem Machenaud at Wanda Paris. Encouraging people to “support trans people," it directs people to a digital platform at supporttranspeople.com with resources to help guide the parents and relatives of young trans people.
Credits
- Date
- Apr 05, 2019
- Client :
- Inter-LGBT
- Agency :
- TBWA-Paris
- Advertising Manager :
- Aurore Foursy
- Advertising Manager :
- Clémence Zamora Cruz
- Advertising Manager :
- Elisa Koubi
- Advertising Manager :
- Luka Mongelli
- Advertising Manager :
- Virginie Combe
- Agency Manager :
- Charlotte Mascart
- Executive Creative Director :
- Faustin Claverie
- Executive Creative Director :
- Benjamin Marchal
- Art Director :
- François Claux
- Copywriter :
- Swann Richard
- Head of TV :
- Maxime Boiron
- TV Producer :
- Mathilde Nanot Lachkar
- Production :
- Wanda
- Director :
- Guilhem Machenaud
- Producer :
- Olivier Dubocage
- Head of Photography :
- Arnaud Schulz
- Production Manager :
- Benjamin Zorrilla
- Post Production :
- TBWA/ELSE
- Post Producer :
- Elise Gamboa
- Video Editor :
- Stéphanie Pelissier
- Sound Production :
- TBWA/ELSE
- Head of Music and Sound :
- Olivier Lefebvre
- Music and Sound Producer :
- Fanny Mithois
- Sound Engineer :
- Eliot Just
- Sound Engineer :
- Vendôme Uhl
- Website :
- DAN Paris
- Project Lead :
- Justine Chevalier-Voguet
- Head of Production :
- Guilhem Vacher
- UX :
- Ombeline Reininger
- UX :
- Yann Lupion
- DA :
- Emmanuel Cloarec
- Project Manager :
- Glenn Pezier
- Developer :
- Tristan Le Moigne
- Developer :
- Thomas Ogier
- Developer :
- Sidney Bourgalle
- Developer :
- Marion Ott
- Developer :
- Maurice Nguyen
Need a credit fix? Contact the Creativity Editors