This disturbing film about a father and his transgender teen has a heartbreaking twist

France's Inter-LGBT aims to highlight discrimination

Published On
Apr 05, 2019

Editor's Pick

France's Inter-LGBT is highlighting violence and discrimination against young transgender people in a harrowing new film with an unexpected twist.

Created by TBWA/Paris, the film stars a teenager who has transitioned from a boy to a girl. We see the child with a black eye, the father shouting, then both fighting. In another scene, the father has shut the teen in a closet, holding the door as the child struggles to get out. At one point the father even drives his kid to an empty road in the car and makes them get out and run.

However, towards the end of the spot, the reveal shows the father comforting the teenager after they tell him they've been bullied at school. The dad embraces the crying child and promises to help them deal with life in the real world. "It's going to be tough, but I will  help you," he says. "Love you, my girl." 

The message on screen tell us "No parent should have to prepare their child to confront life, rather than just live it. 85% of trans people will be attacked during their lives."

The film was directed by Guilhem Machenaud at Wanda Paris. Encouraging people to “support trans people," it directs people to a digital platform at supporttranspeople.com with resources to help guide the parents and relatives of young trans people.

 

Credits

Date
Apr 05, 2019
Client:
Inter-LGBT
Agency:
TBWA-Paris
Advertising Manager:
Aurore Foursy
Advertising Manager:
Clémence Zamora Cruz
Advertising Manager:
Elisa Koubi
Advertising Manager:
Luka Mongelli
Advertising Manager:
Virginie Combe
Agency Manager:
Charlotte Mascart
Executive Creative Director:
Faustin Claverie
Executive Creative Director:
Benjamin Marchal
Art Director:
François Claux
Copywriter:
Swann Richard
Head of TV:
Maxime Boiron
TV Producer:
Mathilde Nanot Lachkar
Production:
Wanda
Director:
Guilhem Machenaud
Producer:
Olivier Dubocage
Head of Photography:
Arnaud Schulz
Production Manager:
Benjamin Zorrilla
Post Production:
TBWA/ELSE
Post Producer:
Elise Gamboa
Video Editor:
Stéphanie Pelissier
Sound Production:
TBWA/ELSE
Head of Music and Sound:
Olivier Lefebvre
Music and Sound Producer:
Fanny Mithois
Sound Engineer:
Eliot Just
Sound Engineer:
Vendôme Uhl
Website:
DAN Paris
Project Lead:
Justine Chevalier-Voguet
Head of Production:
Guilhem Vacher
UX:
Ombeline Reininger
UX:
Yann Lupion
DA:
Emmanuel Cloarec
Project Manager:
Glenn Pezier
Developer:
Tristan Le Moigne
Developer:
Thomas Ogier
Developer:
Sidney Bourgalle
Developer:
Marion Ott
Developer:
Maurice Nguyen

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