The New Yorker Brings Manhattan's Skyline to Life With Augmented Reality Cover

Christoph Niemann Designed Artwork for 'Innovators' Issue

Published On
May 09, 2016

Editor's Pick

The New Yorker's "Innovators" issue launches today with front and back covers that can be brought to life using augmented reality.

Designed by longtime New Yorker contributor Christoph Niemann, who collaborated on the project with Françoise Mouly, The New Yorker's art editor, the covers -- titled "On the Go" -- bring a bustling subway car and the city skyline to life for readers using augmented-reality app Uncovr.

Niemann (whose other New Yorker covers include a powerful illustration following the Japanese tsunami) has embedded hidden surprises within the cityscape that are discoverable by moving and tilting the user's device. The app, created for The New Yorker by London-based Nexus Interactive arts, also allows readers to interact with full-page Qualcomm ads found in the front and back of the issue.

Niemann said of the concept (in a New Yorker article): "In a drawing, the barrier between the real world and the made-up world is the surface, so at the very beginning I thought of an elevator with its doors closing. But then I realized that the subway is even better, because it really does take you to a different world. The closing doors are a flat surface that separates two worlds, and so are the covers of a magazine-- separating before you read it and after you read it, what you know and don't know, how your views change. So between the front and the back cover, and the experience created by the app, I like that we could show essentially two different angles on the same world. Like stepping through a mirror."


May 09, 2016
Brand :
Client :
Designer :
Christoph Niemann
Art Director :
Francoise Mouly
Creative Director :
Dan Read
Associate Creative Director :
Michelle Sjoberg
Associate Creative Director :
Aaron Sanchez
Copywriter :
Andy Whalen
Art Director :
Brittany Rivera
Design :
Markandeya Sendan
Senior Project Manager :
Amanda Gibson
Senior Integrated Producer :
Jessie Hammer
Integrated Producer :
Adrian Hernandez
Print Production :
Whitney Baez
Print Production :
Diana Couricer
Business Lead :
Matt Perry
Account Director :
Meg Graeff
Account Manager :
Lea Trinetti
Chief Strategy Officer :
Stuart Hazlewood
Associate Strategy Director :
Meghan Tetwiler
Managing Director :
Daniele Kohen
Group Planning Director :
Michael Bruckstein
Media Planner :
Samantha Sutantio
Production Company :
Nexus Interactive Arts
Director :
Christoph Niemann
Concept design/storyboard :
Christoph Niemann
Creative Director :
Evan Boehm
Executive Producer :
Luke Ritchie
Interactive Senior Producer :
Luis De Jorge
Animation Producer :
Mariano Melman
Studio Lead :
Dara Cazamea
3D Modeling :
Jrmi Boutelet
3D Animation :
Lucas Vigroux
3D Animation :
Paul Torris
2D Animation :
Emmanuelle Walker
2D Cleanup/paint :
Iris Abols
Unity Developer :
Douglass Doug Allen
Sound Design :
Steve Nolan
Agency :
DDB-San Francisco

Need a credit fix? Contact the Creativity Editors

Project Type