Toyota Prius : iPhone App Times Square Stunt
Live in Times Square. Draw on a billboard with the new Prius iPhone app.
Published On
Oct 27, 2009
Editor's Pick
As part of its effort to launch the new Prius iPhone app, which is available for free on iTunes, Saatchi & Saatchi L.A. conceived this stunt that allows people to draw on the Reuters billboard in Times Square. The event runs through today and the billboard can be viewed on a live webcam on the Reuters site.
The app itself allows users to tour the new Prius, interact with the car's ads like the billboard and basically, have some fun, with a sketching feature and a multi-level game using the iPhone's accelerometer.
Credits
- Date
- Oct 28, 2009
- Client :
- Toyota
- Brand :
- Toyota Prius
- Agency :
- Saatchi & Saatchi-LA
- Executive Creative Director :
- Mike McKay
- Creative Director :
- Scott Huebscher
- Associate Creative Director :
- Ricardo Yosy
- Associate Creative Director :
- Chris Pierantozzi
- Art Director :
- Ricardo Yosy
- Art Director :
- Chris Pierantozzi
- Copywriter :
- Jeff Nieberding
- Senior Producer :
- Jorge Acosta
- Director, Integrated Production/Multimedia :
- Tania LeSieur
- Interactive Media Director :
- Clifton Atkinson
- Media Planner :
- May Lee
- iPad App Production :
- Appssavvy
- Media Partner :
- Reuters
- Video Production :
- DAMPstudio
- Creative Director :
- David Morett
- Photography :
- David Morett
- Video :
- Daniel Phillips
- Editing :
- Daniel Phillips
- Music :
- Alan Kligert AKA Mirski
- Development Partner :
- Bad Assembly
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