Toyota Prius : iPhone App Times Square Stunt

Live in Times Square. Draw on a billboard with the new Prius iPhone app.

Published On
Oct 27, 2009

Editor's Pick

As part of its effort to launch the new Prius iPhone app, which is available for free on iTunes, Saatchi & Saatchi L.A. conceived this stunt that allows people to draw on the Reuters billboard in Times Square. The event runs through today and the billboard can be viewed on a live webcam on the Reuters site.

The app itself allows users to tour the new Prius, interact with the car's ads like the billboard and basically, have some fun, with a sketching feature and a multi-level game using the iPhone's accelerometer.


Oct 28, 2009
Client :
Brand :
Toyota Prius
Agency :
Saatchi & Saatchi-LA
Executive Creative Director :
Mike McKay
Creative Director :
Scott Huebscher
Associate Creative Director :
Ricardo Yosy
Associate Creative Director :
Chris Pierantozzi
Art Director :
Ricardo Yosy
Art Director :
Chris Pierantozzi
Copywriter :
Jeff Nieberding
Senior Producer :
Jorge Acosta
Director, Integrated Production/Multimedia :
Tania LeSieur
Interactive Media Director :
Clifton Atkinson
Media Planner :
May Lee
iPad App Production :
Media Partner :
Video Production :
Creative Director :
David Morett
Photography :
David Morett
Video :
Daniel Phillips
Editing :
Daniel Phillips
Music :
Alan Kligert AKA Mirski
Development Partner :
Bad Assembly

Need a credit fix? Contact the Creativity Editors

Project Type