JetBlue's pizza delivery service brings NYC pies all the way to Los Angeles
Airline uses food to show how it brings NYC and LA closer than ever
Editor's Pick
Postmates and Grubhub have nothing over the latest food delivery service--JetBlue. The airline is one-upping popular on-demand meal couriers with its new "Pie in the Sky" program, which will be delivering authentic New York pizza all the way from JFK to Los Angeles.
From May 9th through 11th, the airline will be transporting pies from Patsy's Pizzeria in East Harlem to Los Angeles. Angelenos need to visit www.jetblue.pizza to order--cheese pies go for $12 and pepperoni, for $15. To get the word out, JetBlue and its agency MullenLowe created this video in which celebrity New Yorker Spike Lee instructs viewers on proper NYC pie-eating techniques.
The effort helps to highlight JetBlue's role as New York's "hometown airline" and the convenience of its coast-to-coast travel. "With up to 11 daily flights between LAX and JFK, L.A. and New York have never been closer," says JetBlue vice president of marketing Elizabeth Windram. "So why not connect the two coasts with a favorite from our hometown: New York pizza!"
Ordering begins at 12:00 a.m. pacific time on May 9th. Only 350 pies will be available each day to certain parts of L.A.--customers will need to input their zipcodes on the delivery site to see--like with other services-- if they're in the delivery zone. There, they can also track their deliveries and get notifications of their pizza ETA.
Credits
- Date
- May 08, 2018
- Brand :
- JetBlue
- Client :
- JetBlue
- Agency :
- MullenLowe
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- Senior Vice President, Creative Director :
- Aaron Clinger
- Creative Director :
- Amy Ferguson
- Creative Director :
- Julia Neumann
- Creative Director, Design :
- Sean OBrien
- Associate Creative Director :
- Allison Hughes
- Senior Copywriter :
- Teddy Miller
- Junior Copywriter :
- Jessica Gelbwaks
- Junior Art Director :
- Cecily Myers
- Senior Experience Designer :
- Katie Kaplan
- Senior Vice President, Group Account Director :
- Emily Brooks
- Account Director :
- Matthew Duerr
- Account Supervisor :
- Beba Rivera
- Assistant Account Executive :
- Eddy Cao
- Vice President, Group Strategy Director :
- Ellie Gogan-Tilstone
- Director, Strategy :
- Lindsay Cardinale
- Senior Vice President, Executive Director, Integrated Production :
- Lisa Setten
- Senior Vice President, Head of Integrated Production :
- Zeke Bowman
- Vice President, Executive Producer :
- Brian Smith
- Broadcast Producer :
- Jennifer Dwyer
- Senior Developer :
- Dan Johnston
- Motion Design Lead :
- Joey Tomaino
- Motion Designer :
- Samantha Yazejian
- Associate Producer :
- Taylor Nisbet
- Senior Business Affairs Manager :
- Amy Keddy
- Senior Art Producer :
- Kate Moore
- Art Producer :
- Eden Alaxanian
- Associate Director, Print Production and Experiential :
- Kristine Ring-Janicki
- Assistant Project Manager :
- Christina Pappas
- Senior Vice President, Account Director :
- Jaclyn Ruelle
- Vice President, Account Director :
- Keith Gordon
- Account Supervisor :
- Brittany Zahoruiko
- Senior Account Executive :
- Kelsey Labrot
- Senior Account Executive :
- Krystle Lischwe
- Account Executive :
- Meg Weldon
- Vice President, Group Media Director :
- Jamie Dorfman
- Senior Vice President, Group Media Director :
- Jade Watts
- Associate Media Director :
- Persephone Kazl
- Digital Media Supervisor :
- Lauren Meyers
- Digital Media Supervisor :
- Molly Lashner
- Senior Digital Media Planner :
- Edelisse Nelson
- Assistant Media Planner :
- Kathryn Cucuzza
- Owner :
- Frank Brija
- Executive Producer :
- Dana Discordia
- Executive Producer :
- Phil Higgs
- Lead Developer :
- Paul Solomon
- Production Partner :
- Patsys Pizzeria
- Production Company :
- Gin & Burger
- Digital Partner :
- WeLikeSmall
- Lead Backend Developer :
- Todd Holmberg
- Front-End Developer :
- Anna Larson
- Front-End Developer :
- Elan Bartholomew
- Executive Producer :
- Corey Hankey
- Production Company :
- 40 Acres and a Mule
- Delivery Service :
- deliver
- Director :
- Spike Lee
- Chief Financial Officer :
- Heather Parish
- Producer :
- Mike Ellis
- Director, Photography :
- Kerwin Devonish
- Editorial :
- PS260
- Editor :
- Maury Loeb
- Assistant Editor :
- Paul Rummerfield
- Head of Production :
- Laura Lamb Patterson
- Executive Producer :
- Zarina Mak
- Graphics :
- Patrick Lavin
- Graphics :
- PS260 Finishing
- Online :
- PS260 Finishing
- Online :
- Margaret Yang
- Color :
- Company 3
- Colorist :
- Tim Masick
- Senior Producer :
- Kevin Breheny
- Sound Director :
- Plush
- Senior Mixer :
- Rob Fielack
- Managing Director :
- Stephen Schmidt
- Agency :
- MullenLowe
- Senior Art Director :
- Jay Spahr
- Quality Assurance Specialist :
- Caroline Casas
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