JetBlue's Smart Billboard Tells You How Much Time It Will Take You to Get to Paradise

Times Square OOH Campaign Promotes JetBlue Credit Card

Published On
May 12, 2016

Editor's Pick

JetBlue and agency Mullen Lowe are back with another inovative outdoor campaign on the streets of New York (past efforts include a billboard that comments in real time and a campaign that encouraged New Yorkers to steal gift vouchers from posters).

This time, the airline is promoting its JetBlue credit card with a digital billboard in Manhattan's Times Square. Designed to whet onlookers' appetites for travel, the Android-based liveboard that uses Google Maps API and JetBlue's active flight schedule to tell people exactly how fast they can get from where they're standing in Times Square to various JetBlue destinations.The data includes time travel to JFK airport as well as real-time flight information.

The liveboard also presents a unique hashtag to viewers at select times, and the first viewer to tweet each hashtag to JetBlue's Twitter handle (@JetBlue) will win a voucher toward one round-trip JetBlue flight.

The airline is also running a TV campaign promoting the card's benefits, featuring ads directed by Harold Einstein of Dummy, including a fun spot that demonstrates what it's like to have JetBlue in your pocket wherever you go.

Credits

Date
May 12, 2016
Brand:
JetBlue
Client:
JetBlue
Agency:
Mullen Lowe
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Creative Director:
Jon Ruby
Creative Director:
Enrique Camacho
Senior Copywriter:
Tim Bildsten
Executive Director, Integrated Production:
Liza Near
Group Account Director:
Drayton Martin
Account Services:
Chip Cook
Account Services:
Steph Shaw
Account Services:
Hayley DiMarco
Director, Digital:
Aaron Clinger
Director, Development:
Steve Laham
Associate Creative Director/Technologist:
Joe Palasek
Senior Creative Technologist:
Stefan Harris
Senior Creative Technologist:
Justin Bogan
Senior Art Director:
Ryan Montgomery
Junior Art Director:
Ian Todd
Group Head Digital Producer:
Natalie Bergeron
Senior Digital Producer:
Brock Savage
Content Producer:
Eric Skyirsky
Senior Editor:
Robert Apse
Editor:
Nick Brecken
Group Digital Media Director:
Jade Watts
Associate Media Director:
Kelly McGowan
Senior Vice President, Public Relations Account Director:
Jaclyn Ruelle
PR Account Supervisor:
Lauren Brennan
PR Senior Account Executive:
Kate Colangeli
Vice President, Innovation and Production Engagement, OutFront Media:
Andrew Miller
Strategic Partnerships:
Valerie Vespa
Creative Director/Technologist:
Christian Madden

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Project Type