JetBlue will wrap you up as a present and send you home for the holidays
Airline is running a competition to 'gift' people to their loved ones on Christmas Eve
Editor's Pick
JetBlue's holiday campaign this year involves a competition sending winners on free flights to see their loved ones on Christmas Eve--while they're covered in gift-wrap.
The airline and agency Mullen Lowe are running a drawing in which people, dressed up as presents in paper and bow design of their choice (styles include "The Mummy," "The Burrito" and "The Boxer"), can score a round trip flight home on Dec. 24. All they need to do is enter their information and saying why they'd be a great gift.
The campaign is supported by some amusing TV ads. One, seen here, features a mom who rigidly sticks to the rule about not opening presents until Christmas morning, despite the fact that her son is sitting at the table wrapped up.
Credits
- Date
- Dec 12, 2018
- Client :
- JetBlue
- Agency :
- MullenLowe
- EVP Commercial and Planning :
- Marty St. George
- VP, Marketing :
- Elizabeth Windram
- Director, Brand & Advertising :
- Chantal van Wijnbergen
- Manager, Advertising, Social & Content :
- Heather Berko
- Senior Analyst, Advertising & Content :
- Morgan Verdi
- Senior Analyst, Content & Social :
- Molly Himmelstein
- Coordinator, Content & Social :
- Maryanne Dao
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- VP Creative Director :
- William Binder
- Associate Creative Director :
- Patrick Regan
- Senior Art Director :
- Jessica Grantham
- Senior Art Director :
- Tatchie Blois-Green
- Copywriter :
- Caroline Tan
- SVP, Group Account Director :
- Emily Brooks
- Account Director :
- Matt Duerr
- Account Supervisor :
- Beba Rivera
- Senior Account Executive :
- Judith Berg
- SVP, Chief Strategy Officer :
- Elizabeth Paul
- VP, Group Strategy Director :
- Ellie Gogan-Tilstone
- Strategy Director :
- Lindsay Cardinale
- Strategist :
- Byron Morgan
- SVP, Director of Broadcast Production :
- Zeke Bowman
- VP Executive Producer :
- Brian Smith
- SVP, Director of Business Affairs :
- Kim Burns
- Senior Business Affairs Manager :
- Amy Keddy
- Business Affairs Assistant :
- Kayleigh Ristuben
- SVP Executive Director of Integrated Production :
- Lisa Setten
- Associate Director of Technology :
- Dave Lee
- Senior Digital Producer :
- Louise Lloyd Owen
- Digital Producer :
- Madeline Hoppy
- VP Director of Art Production :
- Tracy Maidment
- Associate Director, Print Production and Experiential :
- Kristine Ring-Janicki
- Project Manager :
- Christina Pappas
- Project Manager :
- Melissa Fu
- SVP Account Director :
- Jaclyn Ruelle
- VP Account Director :
- Keith Gordon
- Account Supervisor :
- Brittany Zahoruiko
- Senior Account Executive :
- Krystle Lischwe
- Account Executive :
- Meg Weldon
- Assistant Account Executive :
- Carla Ford
- VP, Group Media Director :
- Jamie Dorfman
- Associate Media Director :
- Jean-Paul Ciaramella
- Associate Media Director :
- Persephone Kazl
- Media Supervisor :
- Molly Lashner
- Media Planner :
- Dan Colantonio
- Media Planner :
- Kathryn Cucuzza
- Media Planner :
- Summer Spillane
- Assistant Media Planner :
- Allyson Koval
- Broadcast Production Company :
- Gifted Youth
- Director :
- Fatal Farm
- Managing Director :
- Dal Wolf
- Executive Producer :
- Anthony Ficalora
- Executive Producer :
- Josh Morse
- Producer :
- Cary Gillespie
- Editorial :
- Exile Editorial
- Editor :
- Kyle Brown
- Flame Artist :
- Federico Saccone
- Executive Producer :
- CL Weaver
- Producer :
- Brady Fiero
- Color :
- MPC
- Colorist :
- Mark Gethin
- Producer :
- Rebecca Boorsma
- Sound Design :
- Lime Studios
- Engineer :
- Rohan Young
- Executive Producer :
- Susie Boyajan
- Activation Production :
- Gin & Burger
- Executive Producer :
- Dana Discordia
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