JetBlue's holiday campaign this year involves a competition sending winners on free flights to see their loved ones on Christmas Eve--while they're covered in gift-wrap.

The airline and agency Mullen Lowe are running a drawing in which people, dressed up as presents in paper and bow design of their choice (styles include "The Mummy," "The Burrito" and "The Boxer"), can score a round trip flight home on Dec. 24. All they need to do is enter their information and saying why they'd be a great gift. 

The campaign is supported by some amusing TV ads. One, seen here, features a mom who rigidly sticks to the rule about not opening presents until Christmas morning, despite the fact that her son is sitting at the table wrapped up.