JetBlue will wrap you up as a present and send you home for the holidays

Airline is running a competition to 'gift' people to their loved ones on Christmas Eve

By
Alexandra Jardine
Published On
Dec 12, 2018

Editor's Pick

JetBlue's holiday campaign this year involves a competition sending winners on free flights to see their loved ones on Christmas Eve--while they're covered in gift-wrap.

The airline and agency Mullen Lowe are running a drawing in which people, dressed up as presents in paper and bow design of their choice (styles include "The Mummy," "The Burrito" and "The Boxer"), can score a round trip flight home on Dec. 24. All they need to do is enter their information and saying why they'd be a great gift. 

The campaign is supported by some amusing TV ads. One, seen here, features a mom who rigidly sticks to the rule about not opening presents until Christmas morning, despite the fact that her son is sitting at the table wrapped up. 

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Credits

Date
Dec 12, 2018
Client:
JetBlue
Agency:
Mullen Lowe
EVP Commercial and Planning:
Marty St. George
VP, Marketing:
Elizabeth Windram
Director, Brand & Advertising:
Chantal van Wijnbergen
Manager, Advertising, Social & Content:
Heather Berko
Senior Analyst, Advertising & Content:
Morgan Verdi
Senior Analyst, Content & Social :
Molly Himmelstein
Coordinator, Content & Social:
Maryanne Dao
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
VP Creative Director:
William Binder
Associate Creative Director:
Patrick Regan
Senior Art Director:
Jessica Grantham
Senior Art Director:
Tatchie Blois-Green
Copywriter:
Caroline Tan
SVP, Group Account Director:
Emily Brooks
Account Director:
Matt Duerr
Account Supervisor:
Beba Rivera
Senior Account Executive:
Judith Berg
SVP, Chief Strategy Officer:
Elizabeth Paul
VP, Group Strategy Director:
Ellie Gogan-Tilstone
Strategy Director:
Lindsay Cardinale
Strategist:
Byron Morgan
SVP, Director of Broadcast Production:
Zeke Bowman
VP Executive Producer:
Brian Smith
SVP, Director of Business Affairs:
Kim Burns
Senior Business Affairs Manager:
Amy Keddy
Business Affairs Assistant:
Kayleigh Ristuben
SVP Executive Director of Integrated Production:
Lisa Setten
Associate Director of Technology:
Dave Lee
Senior Digital Producer:
Louise Lloyd Owen
Digital Producer:
Madeline Hoppy
VP Director of Art Production:
Tracy Maidment
Associate Director, Print Production and Experiential:
Kristine Ring-Janicki
Project Manager:
Christina Pappas
Project Manager:
Melissa Fu
SVP Account Director:
Jaclyn Ruelle
VP Account Director:
Keith Gordon
Account Supervisor:
Brittany Zahoruiko
Senior Account Executive:
Krystle Lischwe
Account Executive:
Meg Weldon
Assistant Account Executive:
Carla Ford
VP, Group Media Director:
Jamie Dorfman
Associate Media Director:
Jean-Paul Ciaramella
Associate Media Director:
Persephone Kazl
Media Supervisor:
Molly Lashner
Media Planner:
Dan Colantonio
Media Planner:
Kathryn Cucuzza
Media Planner:
Summer Spillane
Assistant Media Planner:
Allyson Koval
Broadcast Production Company:
Gifted Youth
Director:
Fatal Farm
Managing Director:
Dal Wolf
Executive Producer:
Anthony Ficalora
Executive Producer:
Josh Morse
Producer:
Cary Gillespie
Editorial:
Exile Editorial
Editor:
Kyle Brown
Flame Artist:
Federico Saccone
Executive Producer:
CL Weaver
Producer:
Brady Fiero
Color:
MPC
Colorist:
Mark Gethin
Producer:
Rebecca Boorsma
Sound Design:
Lime Studios
Engineer:
Rohan Young
Executive Producer:
Susie Boyajan
Activation Production:
Gin & Burger
Executive Producer:
Dana Discordia

Need a credit fix? Contact the Creativity Editors

Industry
Airlines and Aviation
Project Type
Contest / Sweepstakes

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