JetBlue will wrap you up as a present and send you home for the holidays

Airline is running a competition to 'gift' people to their loved ones on Christmas Eve

Published On
Dec 12, 2018

Editor's Pick

JetBlue's holiday campaign this year involves a competition sending winners on free flights to see their loved ones on Christmas Eve--while they're covered in gift-wrap.

The airline and agency Mullen Lowe are running a drawing in which people, dressed up as presents in paper and bow design of their choice (styles include "The Mummy," "The Burrito" and "The Boxer"), can score a round trip flight home on Dec. 24. All they need to do is enter their information and saying why they'd be a great gift. 

The campaign is supported by some amusing TV ads. One, seen here, features a mom who rigidly sticks to the rule about not opening presents until Christmas morning, despite the fact that her son is sitting at the table wrapped up. 

Credits

Date
Dec 12, 2018
Client:
JetBlue
Agency:
Mullen Lowe
EVP Commercial and Planning:
Marty St. George
VP, Marketing:
Elizabeth Windram
Director, Brand & Advertising:
Chantal van Wijnbergen
Manager, Advertising, Social & Content:
Heather Berko
Senior Analyst, Advertising & Content:
Morgan Verdi
Senior Analyst, Content & Social :
Molly Himmelstein
Coordinator, Content & Social:
Maryanne Dao
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
VP Creative Director:
William Binder
Associate Creative Director:
Patrick Regan
Senior Art Director:
Jessica Grantham
Senior Art Director:
Tatchie Blois-Green
Copywriter:
Caroline Tan
SVP, Group Account Director:
Emily Brooks
Account Director:
Matt Duerr
Account Supervisor:
Beba Rivera
Senior Account Executive:
Judith Berg
SVP, Chief Strategy Officer:
Elizabeth Paul
VP, Group Strategy Director:
Ellie Gogan-Tilstone
Strategy Director:
Lindsay Cardinale
Strategist:
Byron Morgan
SVP, Director of Broadcast Production:
Zeke Bowman
VP Executive Producer:
Brian Smith
SVP, Director of Business Affairs:
Kim Burns
Senior Business Affairs Manager:
Amy Keddy
Business Affairs Assistant:
Kayleigh Ristuben
SVP Executive Director of Integrated Production:
Lisa Setten
Associate Director of Technology:
Dave Lee
Senior Digital Producer:
Louise Lloyd Owen
Digital Producer:
Madeline Hoppy
VP Director of Art Production:
Tracy Maidment
Associate Director, Print Production and Experiential:
Kristine Ring-Janicki
Project Manager:
Christina Pappas
Project Manager:
Melissa Fu
SVP Account Director:
Jaclyn Ruelle
VP Account Director:
Keith Gordon
Account Supervisor:
Brittany Zahoruiko
Senior Account Executive:
Krystle Lischwe
Account Executive:
Meg Weldon
Assistant Account Executive:
Carla Ford
VP, Group Media Director:
Jamie Dorfman
Associate Media Director:
Jean-Paul Ciaramella
Associate Media Director:
Persephone Kazl
Media Supervisor:
Molly Lashner
Media Planner:
Dan Colantonio
Media Planner:
Kathryn Cucuzza
Media Planner:
Summer Spillane
Assistant Media Planner:
Allyson Koval
Broadcast Production Company:
Gifted Youth
Director:
Fatal Farm
Managing Director:
Dal Wolf
Executive Producer:
Anthony Ficalora
Executive Producer:
Josh Morse
Producer:
Cary Gillespie
Editorial:
Exile Editorial
Editor:
Kyle Brown
Flame Artist:
Federico Saccone
Executive Producer:
CL Weaver
Producer:
Brady Fiero
Color:
MPC
Colorist:
Mark Gethin
Producer:
Rebecca Boorsma
Sound Design:
Lime Studios
Engineer:
Rohan Young
Executive Producer:
Susie Boyajan
Activation Production:
Gin & Burger
Executive Producer:
Dana Discordia

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