Jewelry obsessions bring a couple closer in these single-minded insurance spots

Jeweler's Mutual does one thing in the latest campaign from Laughlin Constable

Published On
Jan 02, 2020

Editor's Pick

There are plenty of options for insurance these days, and big campaigns spend years telling potential customers about all-in-one packages and one-stop shopping. But sometimes, the best results come from obsessive expertise.

That’s the pitch in an over-the-top campaign from Laughlin Constable for Jeweler’s Mutual, a company that only insures jewelry, like expensive engagement rings. In a loosely connected series of spots, Kevin and Sarah get engaged. Like many would-be fiancees, Kevin has done a deep dive on diamonds, with the same tunnel-vision he used to apply to guitar solos in high school and homebrewing post-college.

Once she’s said “yes,” Sarah is just as single-minded. When confronted with the choice between her gems or the family pet, the kitty loses out. (Don’t worry, the cat is fine).


An anthem spot highlights other obsessions, like first loves, doggie toys and the pursuit of scientific discovery. But they all pale beside the love of gold, gem-studded rings, fine pocket watches and jewels. The spots are directed by Clay Weiner via Biscuit Filmworks and are running in digital, social and print placements.



Jan 02, 2020
Client :
Jeweler's Mutual
Agency :
Laughlin Constable
VP Digital :
Ken Murray
Brand Marketing Manager :
Tyler Krowiorz
Chief Executive Officer :
Mat Lignel
Chief Creative Officer :
Lisa Bennett
Group Creative Director :
Pat Laughlin
Executive Creative Director :
Vince Cook
Senior Copywriter :
Dana Kaphingst
Copywriter :
Matt Portman
Art Director :
Ruby Christenson
Chief Strategy Officer :
Mark Carlson
Director Strategic Planning :
Tom Curtes
Managing Director :
Chris Bing
Content Producer :
Lynne Fraser
EVP Media :
Vanessa Watts
Media Supervisor :
Kevin Shanley
EVP Account Services :
Susan Stearns
Senior Editor :
Eric Arsnow
Editor :
Frank Sigwarth
Editor :
Travis Whitty
Director Integrated Production :
Ryan Duffy
VP Integrated Production :
Stacey Johnson
Account Executive :
Charlie Murphy
VP Account Services :
Kate Raasch
Production Company :
Biscuit Filmworks
Director :
Clay Weiner
Partner / Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Producer :
Shannon Barnes
Head of Production :
Mercedes Allen-Sarria
Head of Production :
Rachel Glaub
Director of Photography :
Adam Marsden
Production Designer :
Jordan Worth

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