Jiffy Lube and Good Humor team up to keep old ice-cream trucks on the road this summer

Nostalgic ‘Keep Summer Rolling’ campaign offers complimentary maintenance vouchers for qualifying vehicles

Published On
Jul 06, 2023
A Good Humor ice cream truck driver holding a frozen treat

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Ice cream trucks rolling through America’s neighborhoods are a rite of summer dating back more than a century, when Good Humor introduced the first ice cream truck—peddling the original “ice cream on a stick”—in Youngstown, Ohio.

The tradition continues, but today’s ice cream trucks tend to be more nostalgic throwbacks than big money-makers. But this summer, Jiffy Lube and Good Humor are helping them out with a program called “Keep Summer Rolling” that will help pay for vehicle maintenaince to keep the trucks on the road.


Any ice cream truck that meets the Jiffy Lube vehicle qualifications can apply for a complimentary maintenance voucher that can be used at participating Jiffy Lube locations while supplies last. Drivers can apply for a maintenance voucher, and consumers can find discounts on summer car care, at jiffylube.com/keepsummerrolling.

“Summer is a busy travel time for consumers, as well as ice cream truck drivers, so we’re excited to work with Good Humor to keep ice cream trucks rolling throughout neighborhoods all summer long,” said Anna Bellamy, brand team lead for Jiffy Lube International, Inc. “By helping to keep ice cream trucks on the road, we hope to not only help to preserve this nostalgic element of summer, but also let consumers know that we can help keep their vehicle on the road, rolling all summer long too!”

Two women running their own ice cream truck

“At Good Humor, we are committed to ensuring that ice cream vendors have the resources and opportunities to be successful and we are thrilled to team up with Jiffy Lube to lessen the burden that the cost of vehicle maintenance can cause,” added Tracy Shepard-Rashkin, senior brand manager at Good Humor. “Ice cream truck drivers have always been there to spread joy to us, and we are honored to have the chance to return the favor.”


Jul 06, 2023
Client :
Good Humor
Client :
Jiffy Lube
Agency :
M&C Saatchi Sport and Entertainment

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