John Travolta is a disco-dancing Santa in Capital One’s holiday nod to ‘Saturday Night Fever’
Bryan Buckley directed the minute-long spot, which also features a cameo from Donna Pescow
Editor's Pick
It’s November tomorrow, which means the holiday advertising is about to become an avalanche. Here’s one of the first spots out of the gate—Capital One’s new “Saturday Night Fever” homage with John Travolta as a boogeying Santa Claus.
Bryan Buckley of Hungry Man directed the minute-long spot from agency GSD&M, which begins with a shot of Travolta’s walking shoes, just as the iconic 1977 disco film did. Wherever Travolta Claus goes, he spreads cheer—with help from a can of “glitter paint” and his Capital One Quicksilver card.
The whole thing is set to “Stayin’ Alive” by the Bee Gees, and there’s even a cameo by Donna Pescow, who played Annette in “Saturday Night Fever.”
This isn’t the first time Travolta travolta has played Santa in a Capital One commercial opposite a co-star from a classic film—he did it back in 2020 with Samuel L. Jackson, in a callback to “Pulp Fiction.”
The campaign continues the “What’s in your wallet?” tagline, introduced in 2000.
Credits
- Date
- Oct 31, 2023
- Client :
- Capital One
- Agency :
- GSD&M
- EVP Chief Creative Officer :
- Jay Russell
- Chief Brand Officer :
- Marc Mentry
- MVP Advertising & Media :
- Daniel McCaskey
- VP Brand Advertising :
- Malcolm Simpson
- Director Brand Advertising :
- Kim Bock
- Senior Manager Brand Advertising :
- Annalee Barkstrom
- Manager Brand Advertising :
- Colin Geoghegan
- VP Brand Content & Social Marketing :
- Ben Freidson
- Director Brand Social Media & Content :
- Sherry Roper
- Senior Manager Social & Content Strategy :
- Bridgette Beyer
- Principal Associate Social & Content Strategy :
- Erika Bush
- SVP Group Creative Director :
- Ryan Carroll
- SVP Group Creative Director :
- Scott Brewer
- Creative Director/Writer :
- Brandon Curl
- Creative Director/ Art Director :
- Dale Austin
- EP :
- Jon Ellis
- SVP Managing Director :
- Nancy Ryan
- VP Account Director :
- Jodi Bucciarelli
- Account Supervisor :
- Ben Weber
- Account Manager :
- Kendall Heath
- Production :
- Hungry Man
- Director :
- Bryan Buckley
- Managing Partner/ EP :
- Caleb Dewart
- Partner/Executive Producer :
- Kim Dellara
- Head of Production :
- Marian Harkness
- Line Producer :
- Matt Lefebvre
- Production Supervisor :
- Will Vudmaska
- Assistant Production Supervisor :
- Dahly McCormick
- Talent Coordinator :
- Teresa Mendoza
- 1st AD :
- Craig Owens
- 2nd AD :
- Jimmy Ramirez
- 2nd AD :
- Michael Dudley
- Director's Assistant :
- Tate Kuelling
- DOP :
- Scott Henriksen
- Steady Camera :
- Chris Cunningham
- 1st AC - A Cam :
- Dennis Lynch
- 2nd AC - A Cam :
- Jay Hardie
- 1st AC - B Cam :
- Scott Garrison
- 2nd AC - B Cam :
- Emily Zenk
- Production Designer :
- David Skinner
- Art Director :
- Ivan Fraser
- Art Dept Coordinator :
- Shaun Viola
- Set Decorator :
- Ashley Campanella
- Prop Master :
- Jon Moberg
- Assistant Props :
- Tony Alexander
- Lead Set Dresser :
- Larry Azarva
- On-Set Dresser :
- Brian Tenzca
- Editorial :
- Cabin Edit
- EP :
- Adam Becht
- Senior Producer :
- Mary Stasilli
- Editor :
- Andrew Ratzlaff
- VFX :
- The Mill
- Creative Director :
- John Leonti
- Senior Producer :
- Heather Johann
- Senior Producer :
- Kayli Ennis
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