This powerful racial injustice film juxtaposes archival footage with today's events

Creatives Jon Krippahne and Justin Joo posted the film on Instagram, urging viewers to 'join the movement, not the moment'

Published On
Jun 17, 2020

Editor's Pick

A powerful new film made in tribute to the Black Lives Matter movement contrasts archive footage from the civil rights era with footage from the present day. Set to the track "Black Man In A White World" by Michael Kwanuka, it's all presented in black and white and concludes that after all these years—spoiler alert—there's very little difference.

Police with riot shields push protestors aside and drag them across the ground as people crowd the streets with placards. Footage of the 1965 Selma protest is placed sideby side with a 2020 protest where police, again, plow thorugh protestors. In a more political aside, the film also pictures Nixon side by side with Trump, and Martin Luther King Jr. with Barack Obama. It ends with the words "Don't let the next 60 years look like the last 60 years" and the tagline "Join the movement, not the moment."

The film was posted on Instagram and other social platforms by 72andSunny creative duo Jon Krippahne and Justin Joo, alongside their co-worker Alex Brueggeman. The trio worked on it nights and weekends, over two weeks, as a side project, together with other friends and colleagues helping with the research and editing.

While it's not officially affiliated with Black Lives Matter, it was made to educate people about racial injustice, say the trio, and make sure they still continue to show up protests after time has passed rather than simply jumping on a bandwagon. 

"The target audience is really anyone and everyone," says Krippahne. "More specifically I want to talk to people out there who are silent, and people whose privilege protects them from having to confront this issue. It’s time to wake up. Educate yourself and do something to make a change."

"At first, the target was anybody not speaking out against racism," adds Joo. "But as time passed, we started to notice a drop in people showing up to protests and people slowly getting back to posting regular content on social media. We were even reading articles about corporations and influencers hopping on the Black Lives Matter bandwagon, while it was still 'relevant.'” That’s when we discussed finessing our end line to be “Join the movement, not the moment.” To speak more directly at people taking their foot off the gas pedal. We really just want to light a fire under people to keep fighting as hard as we have been for the last three weeks."

Credits

Date
Jun 17, 2020
Client :
Jon Krippahne and Justin Joo

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Project Type