‘Just Dance’ is back, and has the world grooving, in infectious ads from Known

‘You Can’t Stop The Dance’ is designed to appeal to the game’s loyal fans, and attract new ones as well

Published On
Oct 24, 2023
A man with a gamefied mustache in a new "Just Dance" ad

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As scenes from movie theaters showing the Taylor Swift concert film reminded us, sometimes you’re just compelled to dance—whether you were planning to or not. Which is kind of what happens to everyone in Ubisoft’s new “Just Dance” campaign, announcing the 14th year of the popular gaming franchise.

Creative agency Known crafted a pair of spots, both set to the music of Bad Bunny. They start off with shots of the game in action, but soon a disco-ball head escapes the confines of its virtual space and flies around the real world—inspiring weird and crazy dances in everyone it comes across.

In the end, the disco ball achieves total world domination, with a wink.


Ubisoft is touting the new version of the game—available in “Just Dance 24 Edition” and “Just Dance+” versions—as equally appealing to new and legacy players, with enhanced social features to draw in Gen Z and improved gameplay for existing fans.

“‘Just Dance’ has been bringing families and friends together for 14 years, delivering on the simplest but most important promise—connections,” said Negar Baharlou, global director of marketing at Ubisoft. “For ‘Just Dance 2024 Edition’ and ‘Just Dance+’ we wanted to highlight all the ways you can play, bond and dance 24/7.” 

“The infectious joy of ‘Just Dance’ is truly undeniable,” added Mark Feldstein, president of Known Studios. “We loved the opportunity to continue our Ubisoft partnership with a campaign that brings this quality to life in a colorful, quirky and universal way—after all, you can't stop the dance.” 

The campaign will run globally across linear TV, CTV, paid social and and organic social.


Oct 24, 2023
Client :
Agency :
Partner & President :
Mark Feldstein
Project Manager :
Fida Sleiman
Creative Director :
Lia Khayami
Creative Director :
Graeme Hanson
Director of Social Strategy :
Matt Mead
VP Production :
Jared Christensen
Producer :
Chuck Oldfield
Director Brand Marketing :
Matthew Berk
Senior Director Brand Marketing :
Erin Rathz
Production Company :
WTP Pictures
Director :
Imanol Ruiz De Lara
Executive Producer :
Susan Rued Anderson
Executive Producer :
Jesse Ford
Executive Producer :
Kimberly Slowik
Executive Producer :
Tiffany Caprice
European Supervising Producer :
Laura Diez
Production Service Company :
Executive Producer :
Gerardas Linauskas
Producer :
Imma Guitierez
Producer :
Olatz Oli
Producer Assistant :
Xavi Diez Siches
Assistant Director :
Laura Stankeviciute
Production Supervisor :
Laurynas Rekys
Production Coordinator :
Lena Rozukaite
Director of Photography :
Rafa Reparaz
Production Designer :
Nerijus Narmontas
Wardrobe Stylist :
Liene Dobraja
Makeup Designer :
Aurelija Krebsaite
Executive Producer :
Laura Hochtanner
Editor :
Rocio Perez Lavilla
Colorist :
Xavi Santolaya
Colorist :
Maria Nualart
CG Artist :
Stephen Grimm
VFX Artist :
Joe Todoran
Sound Mix :
Mike Regan

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