‘Just Dance’ is back, and has the world grooving, in infectious ads from Known
‘You Can’t Stop The Dance’ is designed to appeal to the game’s loyal fans, and attract new ones as well

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As scenes from movie theaters showing the Taylor Swift concert film reminded us, sometimes you’re just compelled to dance—whether you were planning to or not. Which is kind of what happens to everyone in Ubisoft’s new “Just Dance” campaign, announcing the 14th year of the popular gaming franchise.
Creative agency Known crafted a pair of spots, both set to the music of Bad Bunny. They start off with shots of the game in action, but soon a disco-ball head escapes the confines of its virtual space and flies around the real world—inspiring weird and crazy dances in everyone it comes across.
In the end, the disco ball achieves total world domination, with a wink.
Ubisoft is touting the new version of the game—available in “Just Dance 24 Edition” and “Just Dance+” versions—as equally appealing to new and legacy players, with enhanced social features to draw in Gen Z and improved gameplay for existing fans.
“‘Just Dance’ has been bringing families and friends together for 14 years, delivering on the simplest but most important promise—connections,” said Negar Baharlou, global director of marketing at Ubisoft. “For ‘Just Dance 2024 Edition’ and ‘Just Dance+’ we wanted to highlight all the ways you can play, bond and dance 24/7.”
“The infectious joy of ‘Just Dance’ is truly undeniable,” added Mark Feldstein, president of Known Studios. “We loved the opportunity to continue our Ubisoft partnership with a campaign that brings this quality to life in a colorful, quirky and universal way—after all, you can't stop the dance.”
The campaign will run globally across linear TV, CTV, paid social and and organic social.
Credits
- Date
- Oct 24, 2023
- Client :
- Ubisoft
- Agency :
- Known
- Partner & President :
- Mark Feldstein
- Project Manager :
- Fida Sleiman
- Creative Director :
- Lia Khayami
- Creative Director :
- Graeme Hanson
- Director of Social Strategy :
- Matt Mead
- VP Production :
- Jared Christensen
- Producer :
- Chuck Oldfield
- Director Brand Marketing :
- Matthew Berk
- Senior Director Brand Marketing :
- Erin Rathz
- Production Company :
- WTP Pictures
- Director :
- Imanol Ruiz De Lara
- Executive Producer :
- Susan Rued Anderson
- Executive Producer :
- Jesse Ford
- Executive Producer :
- Kimberly Slowik
- Executive Producer :
- Tiffany Caprice
- European Supervising Producer :
- Laura Diez
- Production Service Company :
- Mayday
- Executive Producer :
- Gerardas Linauskas
- Producer :
- Imma Guitierez
- Producer :
- Olatz Oli
- Producer Assistant :
- Xavi Diez Siches
- Assistant Director :
- Laura Stankeviciute
- Production Supervisor :
- Laurynas Rekys
- Production Coordinator :
- Lena Rozukaite
- Director of Photography :
- Rafa Reparaz
- Production Designer :
- Nerijus Narmontas
- Wardrobe Stylist :
- Liene Dobraja
- Makeup Designer :
- Aurelija Krebsaite
- Executive Producer :
- Laura Hochtanner
- Editor :
- Rocio Perez Lavilla
- Colorist :
- Xavi Santolaya
- Colorist :
- Maria Nualart
- CG Artist :
- Stephen Grimm
- VFX Artist :
- Joe Todoran
- Sound Mix :
- Mike Regan
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