Kinetic Sand and artist Dan Lam encourage you to touch the art

Kinetic Sand, the original squeezable sand from leading global children’s entertainment company Spin Master, and artist Dan Lam today announced an NFT (non-fungible token) series to benefit Boys & Girls Clubs of America (BGCA), a national organization of local Clubs focused on providing youth with equal access to opportunities. The works are available for purchase via NFT auction platform Rarible.

This NFT collab follows the popular interactive installation, Please Do Touch The Art, hosted by Kinetic Sand and Lam recently at Waterfall Mansion & Gallery. Over the course of two days, two floors of the NYC gallery were transformed showcasing Kinetic Sand installations created by Lam and over 350 guests attended and were encouraged to touch the art and let their creativity flow.

“The uniqueness of this idea is that we are normally not allowed to touch anything when we visit a gallery” said Gian Lanfranco Co-Founder & CCO L&C, the creative agency behind the campaign. “But in this exhibition, we are doing exactly the opposite...inviting people to touch, play and co-create with Kinetic Sand.”

Following the exhibit, with each guest contributing, the work was captured in a series of NFTs for auction. Proceeds from this auction will be donated to Boys & Girls Clubs of America, helping select Clubs expand their offering with more arts-enhanced and arts-integrated programs.

“This exhibit broke the tension that exists around consuming art, with Kinetic Sand as my medium, guests were invited to touch the art, breaking down that traditional forth wall. The final product, a collaboration of 350+ individuals, preserved with the drop of the NFTs so guests who were unable to attend, can experience the same magic virtually.” Said artist Dan Lam.