If you’re a parent going through potty training with a little one, you probably think that once you’ve finally said goodbye to the diapers, you’re home free. But oh, no no no.
There’s a phase two to the whole process: teaching your kids how to wipe properly. This is the skill that typically a child must master before they make the leap from daycare to real school. But wiping can be quite complex—you need to know just how much TP to use, whether to scrunch or to fold, what direction to swipe, how much force should be used, when to stop.
Geometry Ogilvy has created a brilliant product to help step up your kid’s wiping game: illustrated toilet paper that you “paint” with your poo. The special roll, dubbed “PooPaint,” was developed for Japanese early learning school Lohas Kids Center Clover. It features cute line illustrations on each square, and strategically, each artwork features a “target” for the kids to “paint” with their poop: the body of a snail, a squirrel’s tail, a hamburger patty.
The idea also doubles as a fresh outlet for your child’s creativity. PooPaint is available in Japan at 500 yen for two rolls.